Category: Southeast Asia
Manila, Philippines — Globe’s Brave Connective Holdings Inc. (BCHI) has entered into a partnership with Plug and Play, a global innovation platform. The collaboration is intended to support Brave Connective’s expansion of its digital ecosystem across advertising, data, communications, and loyalty services...
Singapore — KFC Singapore has appointed Maker Lab as its full-service integrated creative and social agency under a three-year contract. The move sees Maker Lab embed a specialist team of content creators, strategists, designers and performance specialists directly into KFC Singapore’s operations,...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
Thailand has more than 13 million farmers, many of whom work continuously with limited opportunities to rest or gain access to updated agricultural knowledge.
Manila, Philippines — Disney+ Philippines, in collaboration with Leron Leron Sinta, launched a holiday campaign to coincide with NBA games available on the streaming platform. Launched at the end of 2025, the initiative featured a product called ‘Queso De Basketball’, an edible version of the traditional...
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Singapore — Singapore-headquartered strategic communications and public affairs firm SW Strategies has been appointed as the official communications partner of Buds Theatre, a non-profit organisation focused on nurturing emerging creative talent and producing socially relevant works across Asia. The...
Indonesia – TEAM LEWIS has officially entered the Indonesian market with a new office in Jakarta, expanding its footprint across the Asia-Pacific region. Now its sixth market in the region, the Jakarta office joins the agency’s existing locations in Kuala Lumpur, Hong Kong, Beijing, Sydney, and its regional...
Singapore – As AI continues to redefine consumer expectations, data regulations evolve, and hyper-personalised experiences become standard, marketers in Singapore are navigating a rapidly changing landscape. With a tech-savvy population and shifting customer behaviours, brands must innovate with precision...
Bangkok, Thailand — KFC Thailand has launched a New Year campaign titled ‘Fortune Bucket’, drawing on Thai amulet culture and beliefs around good fortune to mark the start of 2026. The campaign introduces collectible Fortune Bucket bags featuring four different lucky messages. Customers who purchase...
