Category: Southeast Asia
Indonesia – PT Pegadaian, the state-owned pawnbroker under Bank Rakyat Indonesia, has appointed dentsu Indonesia to launch a nationwide campaign for its new TRING! app, marking the beginning of the company’s broader digital transformation. Titled #MulaiDariTring! (#StartFromTring!), the campaign positions...
Manila, Philippines — Filipino kitchen hygiene brand Cheers hosted its inaugural ‘Kitchenpalooza’ at the SM Mall of Asia Music Hall on December 1, with P-pop group ALAMAT headlining the event. The festival-style programme brought the brand’s ‘Cheers to Happymess’ campaign to life, emphasising how music...
Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
Manila, Philippines — Jollibee has launched its ‘Joyful Christmas Stores’ for the third consecutive year, transforming branches across the country into festive spaces designed to bring warmth and cheer to customers. This year, 300 stores are participating, the largest number since the programme began...
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
Manila, Philippines — Skincare brand Aveeno has launched ‘Aveeno Sensitive Skin Stories’, a collection of personal accounts from its ambassadors and community members as part of its wider #SensitiveSkinWontStopUs initiative. The campaign aims to draw attention to the experiences of Filipinos with sensitive...
Held on November 27 at Shangri-La The Fort, Manila, the awards recognised the innovators and trailblazers shaping the future of marketing across the Philippines, and helping shape what’s next for marketing innovation across Asia-Pacific.
Manila, Philippines — While 2025 is coming to a close call for its yearly trends, Canva Philippines and internet sensation Yasmin Marie Asistido, best known as ‘Kween Yasmin’, seem to have made the cut with their latest collaboration, pumping a new trendjack in the form of fonts with ‘All-Purpose...
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
Indonesia – Indonesian digital wallet DANA has rolled out ‘DANA Premium Mini (Premini),’ enabling teenagers to learn safe and responsible digital finance practices. The initiative allows teenagers aged 13 to under 17 to open a DANA Premium account through an electronic Know Your Customer (e-KYC) process...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)