Category: Southeast Asia
FCB SHOUT, the lead creative agency for Domino’s Pizza Malaysia, kicked off the campaign by teasing the launch of a new Domino’s burger, but the twist at the end ultimately revealed the brand’s surprise new offering.
The campaign titled ‘Does Age Matter’ seeks to correct the common assumption that cancer comes with old age through a social experiment.
The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.
United Overseas Bank (UOB) has collaborated with Disney Cruise Line to reward its cardholders booking on the ‘Disney Adventure’ cruise.
In line with this, Sime also introduced its new tagline, ‘Bridging Opportunities’, encapsulating its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.
Only 53% of Singaporeans are willing to reskill amidst the generative artificial intelligence (GenAI) era to stay relevant in the industry, a report found.
Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.
The campaign, done by ZALORA’s in-house team, drew inspiration from the energy and vibrancy of the digital shopping experience and the universal excitement around a good deal.
Indonesian e-wallet platform DANA has partnered with Epic Idea on a new campaign that creatively uses humour and wordplay to make digital scam awareness both memorable and engaging.
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