Category: Southeast Asia
Singapore – Guinness is bringing an extended St Patrick’s Day celebration to Singapore, rolling out three weeks of pub-inspired activations culminating in a major street festival organised with Singapore River One. Running from late February to mid-March, the programme introduces “The Guinness Hangout”...
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent.
Vietnam – The State Bank of Vietnam (SBV) is tightening oversight of artificial intelligence in banking, mandating that banks and e-wallet providers inform customers before AI systems are used in direct interactions. A report by Việt Nam News says the move comes in a draft circular on safety, risk management,...
Bangkok, Thailand – The KFC Foundation Thailand has launched a new awareness initiative under its ongoing “Bucket Search” programme, aimed at addressing the issue of out-of-school youth in the country. The latest campaign, titled “The Missing Figure: Student Sanders”, introduces a collectible art toy...
Naga DDB Tribal positions itself as “The Experience Makers,” with a focus on engaging audiences beyond visual elements by incorporating other sensory touchpoints, including sound.
Singapore – National Gallery Singapore has issued an open tender for documentary video production services to support the revamp of the UOB Southeast Asia Gallery. The invitation to tender, published on 13 February 2026, calls for a story-led documentary centred on the gallery’s redevelopment. Submissions...
Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked the launch of the brand’s new Concentrated Liquid Gluta. The event featured performances, giveaways, a photobooth zone, and exclusive...
Singapore – Simmons has reappointed The Secret Little Agency as its regional creative partner following a closed-door pitch involving several agencies. The mattress brand said the Singapore-based remit will cover integrated campaigns across Southeast Asia, with plans to expand into Thailand, Malaysia,...
Indonesia – Hope for Strays, in partnership with Fortuna Indonesia, has launched the “Pawtective Siren” — a smart, heart‑rate‑activated dog collar that triggers a siren, LED lights, and GPS alerts to deter abuse and protect stray dogs in Indonesia. The initiative responds to overcrowded shelters in major...
![[Feature] Sentimental Ads in 2026](https://marketech-apac.com/wp-content/uploads/2026/02/Feature-Sentimental-Ads-in-2026.jpg)
According to neuroscience, the human brain can register an emotional stimulus in as little as 100 milliseconds—often before we are consciously aware of what we are seeing. Long before logic kicks in, the amygdala has already signalled whether something feels joyful, threatening, nostalgic, or moving....
