Category: Southeast Asia
Bumble's latest campaign features a heart-to-heart conversation between mother and daughter, tackling their thoughts on dating.
According to YouGov, the brand’s ‘Buzz’ score soared by 19.7 points: from 7.9 on January 8 to 27.6 by January 16.
The campaign aims to give highlight to Resorts World Genting's lesser-known attractions.
As its new managing director, Rhys Taylor will be overseeing VMLY&R’s Singapore’s sales, account management, and revenue generation.
Deliveroo's partnership with W Communications Singapore is targeted at building a positive brand reputation for the delivery service.
Called ‘A Bolder Tomorrow’, the campaign by Tiger Beer involves passersby stopping and being ‘frozen’ in their tracks.
In her new role, Das will oversee the group’s brand strategy, corporate communications function, as well as the environmental, social, and governance (ESG) mandate.
In her new role at foodpanda, Suwanjindar will be bringing her wide experience in digital marketing, and brand strategy, amongst others.
This follows after the agency also scoped the global media account from the global food company last year.
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
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