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Category: Southeast Asia

Shell reveals more rewards for Malaysians in latest loyalty campaign with GrowthOps
Shell reveals more rewards for Malaysians in latest loyalty campaign with GrowthOps
Posted on November 21, 2024
by Aliza Carmona
Shell has unveiled more rewards for customers through a loyalty campaign with creative agency GrowthOps Asia.
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the sanur juicebox marketing
Juicebox to lead marketing efforts for Bali’s Sanur Special Economic Zone project
Posted on November 21, 2024
by Aliza Carmona
Juicebox has been selected as the marketing agency for the Sanur Special Economic Zone project, tasked with positioning Bali as a premier global wellness and tourism destination through cutting-edge design, technology, and strategic marketing solutions.
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Emirates’ first retail store concept in SEA launched in the Philippines
Emirates’ first retail store concept in SEA launched in the Philippines
Posted on November 21, 2024
by Teddy Cambosa
This launch underscores Emirates’ strong commitment to the Philippine market, emphasizing the airline’s focus on delivering world-class service.
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HPB-Publicis-art-of-taste-installation-singapore
HPB, Publicis Singapore encourage Singaporeans to rediscover the joy of food with less sodium
Posted on November 21, 2024
by Aliza Carmona
The Health Promotion Board (HPB), in collaboration with Publicis Singapore, has unveiled its latest integrated campaign, "For the Love of Taste," encouraging Singapore residents to reduce their sodium intake to preserve their sense of taste and fully enjoy the natural flavours of their food.
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Trip.com launches brand campaign at KLIA via VGI Airports partnership
Trip.com launches brand campaign at KLIA via VGI Airports partnership
Posted on November 21, 2024
by Aliza Carmona
Travel service provider Trip.com has launched a brand campaign at Kuala Lumpur International Airport (KLIA) through a partnership with advertising company Meru Utama Sdn Bhd (VGI Airports).
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SG competition watchdog warns foodpanda on misleading ‘free delivery’ ads
SG competition watchdog warns foodpanda on misleading ‘free delivery’ ads
Posted on November 21, 2024
by Teddy Cambosa
Following this, the commission stated that they commenced an investigation following a complaint on the advertisement. According to the complaint, the promotion promised “unlimited free delivery on all restaurants” for Pandapro subscribers. 
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Prudential unveils global AI lab in Singapore to promote health solutions
Prudential unveils global AI lab in Singapore to promote health solutions
Posted on November 21, 2024
by Aliza Carmona
Launched in collaboration with Google Cloud, the Prudential AI Lab integrates advanced technology into the company’s operations and services.
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atome-financial-hsbc-facility
Atome Financial secures up to US$200m syndicated facility to boost financial inclusion in SEA
Posted on November 20, 2024
by Aliza Carmona
Atome Financial has secured a syndicated credit facility of up to US$200m, led and arranged by Hong Kong and Shanghai Banking Corporation Limited (HSBC), to support its expansion and financial inclusion initiatives across Southeast Asia.
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Dentsu Redder, GTHK team up reimagine logistics as force for good in Vietnam
Dentsu Redder, GHTK team up reimagine logistics as force for good in Vietnam
Posted on November 20, 2024
by Teddy Cambosa
At the heart of this campaign is the iconic GHTK green tape, which Dentsu Redder has redesigned with a digital pixelated effect to symbolize GHTK’s tech-forward evolution and the bridge-ways it creates for Vietnamese merchants to connect supply and demand to deliver growth.
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UOB taps Samsung Ads to launch multi-country CTV campaign in SEA
UOB taps Samsung Ads to launch multi-country CTV campaign in SEA
Posted on November 20, 2024
by Aliza Carmona
United Overseas Bank has collaborated with Samsung Ads to launch a multi-country connected TV (CTV) campaign across Southeast Asia during a key sporting event. 
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