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Category: Southeast Asia

sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience
sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience
Posted on March 26, 2025
by Teddy Cambosa
Recognising the shift in viewing habits and the prevalence of "doomscrolling" during Ramadan, the sooka Ramadan - Buat Puasa Tak Terasa (ease your fasting struggles) campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
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Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Posted on March 26, 2025
by Teddy Cambosa
In addition, a contest in the search for the hottest and juiciest Raya pick-up lines will run between 20 – 27 March in Malaysia and Singapore, and winners will stand a chance to win a Nando’s Family Platter for 4.
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mccy dentsu sg every support counts
MCCY shines a light on the holistic support system behind Singapore’s top athletes in new campaign
Posted on March 26, 2025
by Aliza Carmona
Singapore – Singapore’s Ministry of Culture, Community and Youth (MCCY), in partnership with Dentsu Creative Singapore, has launched a digital campaign showcasing the dedication, resilience, and extensive support networks that drive Singaporean athletes to success. The campaign’s hero film, ‘Every Support...
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Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Posted on March 25, 2025
by Teddy Cambosa
Building on the success of last year’s Shell FuelSave “Kembara Lebih Jauh” campaign, this year’s adventure kicked off with a teaser trailer on 8 March, setting the stage for a series of light-hearted, family-friendly escapades that showcase both the emotional and practical benefits of Shell FuelSave...
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Fiona Huang appointed as managing director of Dentsu Creative Singapore
Fiona Huang appointed as managing director of Dentsu Creative Singapore
Posted on March 25, 2025
by Teddy Cambosa
With over 17 years of driving brand-to-business growth through award-winning creative excellence and marketing effectiveness, Fiona has consistently initiated and delivered outstanding results for new-to-market brands, local and global icons across a multitude of categories – including tourism, F&B,...
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Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Posted on March 25, 2025
by Fatima Baduria
Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.
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Mega Prime Foods expands global footprint with Dubai entry
Mega Prime Foods expands global footprint with Dubai entry
Posted on March 24, 2025
by Fatima Baduria
Mega Prime Foods Inc. (MPFI), a food and beverage manufacturing company in the Philippines, has expanded to Dubai, strengthening its global footprint.
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Daphne Lourdes joins PayNet as director of product and partner marketing
Daphne Lourdes joins PayNet as director of product and partner marketing
Posted on March 24, 2025
by Teddy Cambosa
In a quick conversation by Daphne with MARKETECH APAC, she stated that she is eager and energised to do her part in empowering Malaysia’s digital economy.
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Listerine debunks oral hygiene myths for Filipinos in new campaign for National Oral Health Month
Listerine debunks oral hygiene myths for Filipinos in new campaign for National Oral Health Month
Posted on March 24, 2025
by Fatima Baduria
Through its ‘#CompleteMouthProtection’ campaign, Listerine is raising Filipinos’ awareness of proper oral care.
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Singapore's MDDI celebrates Hari Raya in latest music video with Hogarth
Singapore's MDDI celebrates Hari Raya in latest music video with Hogarth
Posted on March 24, 2025
by Fatima Baduria
The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
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