Category: Southeast Asia
![[Activation] Ready, Set, Summer x CapitaLand](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Ready-Set-Summer-x-CapitaLand.jpg)
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
![[Launch] YouTrip Family](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-YouTrip-Family.jpg)
Singapore – Singapore fintech firm YouTrip is pushing deeper into family finance with the launch of YouTrip Family, a new product allowing children aged seven and above to hold their own travel cards and digital wallets under parent-managed accounts. View this post on Instagram A post shared by YouTrip...
![[Store Launch] Pokémon Center SINGAPORE](https://marketech-apac.com/wp-content/uploads/2026/05/Store-Launch-Pokemon-Center-SINGAPORE.jpg)
Singapore – After weeks behind construction hoardings at Jewel Changi Airport, Pokémon Center SINGAPORE is preparing for a return that goes well beyond a cosmetic refresh. The official Pokémon store will reopen on 1 July following its first full-scale renovation since opening in 2019, marking the first...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Creative Work] Never Ending Staycation x Marriott Bonvoy](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Never-Ending-Staycation-x-Marriott-Bonvoy.jpg)
Singapore – Marriott Bonvoy has launched The Never-Ending Staycation, a three-part comedy series created with independent agency :Teeth, aimed at repositioning staycations as recurring lifestyle rituals rather than special-occasion escapes. At the centre of the series is Annette Lee, whose recurring...
Thailand – CP AXTRA, the operator of wholesaler-retailer Makro and Lotus’s, has signed a Memorandum of Cooperation (MoC) with Ayala Corporation to strengthen mall development and asset management across Makro stores in Thailand. The collaboration brings together CP AXTRA and Ayala’s respective retail...
Indonesia – Allianz Indonesia has launched a new campaign for Allianz Preferred Medical, bringing back the iconic puppet character ‘Suzan’, a nostalgic figure closely associated with Indonesian childhoods in the 1990s. Created with independent creative agency SALVO, the campaign revisits the well-known...
Indonesia – Publicis Groupe Indonesia has announced the acquisition of Inter Pariwara Global and iLab Indonesia in a move aimed at strengthening its position in the Indonesian market. The two agencies will be integrated under the Spark Foundry Indonesia banner, expanding the Groupe’s local capabilities...
![[Activation] Jewel Changi x LEGO Botanicals](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Jewel-Changi-x-LEGO-Botanicals.jpg)
Singapore – Jewel Changi Airport has launched Celebrate Jewel Blooms with LEGO Botanicals, transforming the retail and entertainment complex into what organisers describe as Southeast Asia’s largest LEGO Botanicals showcase ever staged inside a mall. Running from 26 May, the installation stretches across...
Thailand – Communications consultancy Vero has appointed Laura Spence as Senior Advisor for ASEAN, where she will support business growth, client experience, and talent development across the region. In the role, Spence will work with teams from both Vero and government relations consultancy Vero Advocacy...
![[Expansion] Yell Worldwide Bangkok](https://marketech-apac.com/wp-content/uploads/2026/07/Expansion-Yell-Worldwide-Bangkok.webp)