Category: Southeast Asia
The initiative forms part of AEON360’s broader agentic commerce roadmap in the region, intended to make customer interactions—from product discovery to delivery and post-purchase support—adapt to shoppers’ needs in real time.
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
It is worth noting that “Spotify Wrapped Live Indonesia 2024” was one of the two large-scale live Wrapped celebrations in Southeast Asia, alongside Thailand. For Citra, said event carried its own cultural and emotional depth that is truly Indonesian.
![[Appointment] Havas SG x Got](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-Havas-SG-x-Got.jpg)
Singapore – Havas Media Network Singapore has appointed Teresa Goh as General Manager of its Havas Play unit, as the agency tightens its focus on culture-led marketing across Southeast Asia. The role puts Goh in charge of shaping the next phase of Havas Play in Singapore, overseeing client partnerships,...
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Manila, Philippines — Lennon Group has appointed Emmy-nominated filmmaker and producer Quark Henares as its Chief of Content & Storytelling, as the creative studio strengthens its leadership team and expands its focus on narrative-driven work. In his new role at Lennon Group, Henares will oversee...
Founded in 2025, Feel Good Network said it has grown eightfold and now works with more than 20 clients across different industries.
![[Report] HubSpot x AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/04/Report-HubSpot-x-AI-Adoption.jpg)
Singapore – A sharp gap in Singapore’s artificial intelligence journey, with widespread adoption failing to translate into advanced usage, has been revealed in HubSpot’s latest study. Surveying more than 700 business leaders, 64% said they are already using AI consistently across daily workflows. Yet...
Manila, Philippines – The Presidential Communications Office (PCO) and the Department of Information and Communications Technology (DICT) have called on technology company Meta to act against the spread of what they described as “false, misleading, and panic-inducing” content on its platforms. In a joint...
Tang and Yee form part of Edelman’s expanded Southeast Asia Public and Government Affairs team, which the firm said is designed to support CEOs, boards, and strategy leaders in aligning government engagement.
