Philippines – Listerine is debunking oral hygiene myths for Filipinos in its latest campaign this National Oral Health Month. Through its ‘#CompleteMouthProtection’ campaign, Listerine is raising Filipinos’ awareness of proper oral care.
To address the misconception that brushing alone is enough for good oral hygiene, Listerine launched activations and collaborated with influencers to encourage Filipinos to use mouthwash in their oral care routine.
In an in-store retail raid, Listerine partnered with influencers Arshie Larga and Mikee Reyes to show how hidden germs can be left in their mouths after brushing. Using blacklight technology, Listerine exposed hidden plaque, which can be prevented through rinsing with mouthwash.
Larga, a licensed pharmacist and Listerine’s brand ambassador shared, “I hear people complain about oral problems only when symptoms appear. It’s scary because it’s often too late. I appreciated how Listerine literally ‘shed light’ on our mouths with this campaign and taught us how brushing alone isn’t enough.”
Reyes added, “I didn’t believe it at first, but after testing my mouth together with the oral care consultants, I saw the germ residue myself. And first didn’t believe because I brush daily. Thanks to Listerine, I now understand how crucial brushing AND rinsing is to complete my oral care routine.”
As part of the campaign, Listerine is also increasing Filipinos’ access to oral care consultants nationwide. Shoppers at select Robinsons, Shopwise Supermarkets, and Watsons Drugstores can enjoy free oral health checks every weekend until December 28, 2025.
The campaign is in line with the Department of Health’s ‘Ngiting 70:20’ initiative, which aims to help Filipinos retain at least 20 teeth by the age of 70.
