Category: Southeast Asia
![[Tech] Emtek x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/04/Tech-Emtek-x-Google-Cloud.jpg)
Singapore – PT Elang Mahkota Teknologi has expanded its collaboration with Google Cloud to scale the use of generative AI across its media and entertainment businesses, advancing its “Studio of the Future” initiative in Southeast Asia. At the centre of the collaboration is VidioGen, an AI-powered production...
![[Activation] Cremo x Running Man x Bilkin](https://marketech-apac.com/wp-content/uploads/2026/04/Activation-Cremo-x-Running-Man-x-Bilkin.jpg)
Bangkok, Thailand – Yili Group’s ice cream brand Cremo is turning up the chill factor in Thailand with a summer campaign designed to tap into youth culture across multiple touchpoints. Launched at the peak of the season, “Cremo Boost It To The Max” blends entertainment, social content, and on-ground...
The brand said the public countdown was designed to draw attention to the behind-the-scenes preparation involved in pizza-making, presenting the fermentation process as part of the product’s overall quality and craftsmanship.
Indonesia – MARKETECH APAC has unveiled the initial line-up of jury panel for the NEXT Awards Indonesia 2026, bringing together a cross-section of senior marketing, brand, and customer experience leaders to evaluate and recognise standout work shaping the future of marketing in Indonesia. Now in its...
Manila, Philippines – Mobile Legends: Bang Bang and Jollibee have announced a collaboration that links gaming and dining experiences in the Philippines, marking the first partnership between the two brands. The initiative begins with the release of a Jollibee-themed in-game Battle Emote, designed to...
Indonesia – Singapore Management University has launched SMU Indonesia as a subsidiary, marking a long-term strategic move to strengthen Indonesia’s talent pipeline and improve employability outcomes amid accelerating technological disruption. Positioned as a bridge between academia, industry and government,...
Magawa was trained by APOPO as part of its HeroRATs programme, which deploys African giant pouched rats to detect explosives left behind by war.
Manila, Philippines – The marketing playbook for 2026 isn’t just being updated; it is being rewritten. In an era defined by rapid AI evolution, strict data privacy, and a demand for hyper-personalisation, the gap between brands that adapt and those that fade is widening. To stay ahead, the conversation...
Indonesia – YouTube has agreed to comply with Indonesia’s new online regulations for children below the age of 16, Communications and Digital Minister Meutya Hafid said during a press conference. According to Reuters, YouTube has submitted a “letter of compliance” to the ministry, outlining steps...
![[Campaign] GSK Shingles 50s](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-GSK-Shingles-50s.jpg)
Singapore – GlaxoSmithKline Singapore has launched a nationwide shingles awareness campaign, ‘WAIT FOR WHAT?’, aimed at encouraging older adults to seek medical advice on the disease. Running from March through the year, the campaign features Mediacorp artistes Chen Shu Cheng, Richard Low, and Zhu Hou...
