Category: Southeast Asia
Manila, Philippines – McCann Philippines has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective 1 May. The appointments were confirmed by McCann Philippines Chairman Raul Castro, who said the leadership transition reflects...
The initiative is supported by Digital Industry Singapore (DISG), a joint office formed by the Singapore Economic Development Board, Enterprise Singapore, and the Infocomm Media Development Authority.
According to GrowthOps, the campaign focuses on celebrating the determination and everyday progress of people across the country.
![[Partnership] SPH Media x Google](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-SPH-Media-x-Google.jpg)
Singapore – SPH Media and Google have entered a partnership aimed at strengthening newsroom capabilities and expanding the reach of digital journalism, as the media industry adapts to the growing influence of artificial intelligence. The agreement will focus on four areas: content distribution, AI capability...
![[Policy] SG AI Benchmarking](https://marketech-apac.com/wp-content/uploads/2026/04/Policy-SG-AI-Benchmarking-.jpg)
Singapore – Singapore has proposed a new international standard aimed at bringing consistency to how generative artificial intelligence systems are tested, as global efforts to govern the technology gather pace. The proposed standard, ISO/IEC 42119-8, focuses on benchmarking and red teaming methodologies—two...
![[Case Study] One Lourdes Inquiry Center](https://marketech-apac.com/wp-content/uploads/2026/04/Case-Study-One-Lourdes-Inquiry-Center.jpg)
In a healthcare environment where patient frustration often arises from inefficient communication, Our Lady of Lourdes Hospital set out to centralise access, enhance patient navigation, and improve overall service delivery. When the One Lourdes Inquiry Center launched in July 2024 in partnership with...
For more than 15 years, Emirosco “Michael” Sena has played a central role in shaping the brand and marketing evolution of Cebuana Lhuillier, one of the Philippines’ most recognised financial services brands under PJ Lhuillier Group of Companies. Now serving as First Vice President (FVP) and Chief Marketing...
Vietnam – Sunsilk, the hair care brand under Unilever, has partnered with The Friday Vietnam to launch a new campaign that reinterprets its long-standing “smooth” tagline, aiming to engage a younger audience. For decades in Vietnam, “Mượt như Sunsilk” (Smooth as Sunsilk) has evolved beyond a brand line...
Manila, Philippines – After six years of leading as Home Credit Philippines’ Chief Marketing Officer, veteran marketer and media professional Sheila Paul has officially announced her exit from the company. In a LinkedIn post, Sheila penned, “It’s hard to fully capture what this chapter has meant. When...
![[Campaign] KFC & KitKat](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-KFC-KitKat.jpg)
Bangkok, Thailand – KFC Thailand is turning downtime into dessert time with the launch of “KitKat Overload,” a limited-edition menu designed to reframe everyday breaks as indulgent moments. The campaign, developed in collaboration with KitKat under the “Made with KitKat” concept, brings together two...
