Marketing Southeast Asia

Mega Prime Foods expands global footprint with Dubai entry

by Aliza Carmona

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March 24, 2025

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Philippines – Mega Prime Foods Inc. (MPFI), a food and beverage manufacturing company in the Philippines, has expanded to Dubai, strengthening its global footprint. With the expansion, MPFI has launched its leading products in the market including Mega Sardines, Mega Mackerel, Mega Prime Corn & Mushroom, and Mega Prime Nata.

To amplify MPFI’s products, it participated in ‘Gulfood 2025’ at the Dubai World Trade Center, a food and beverage exhibition. It also participated in ‘Barrio Fiesta Dubai’ and an event at Kooya Filipino Eatery, which featured Filipino influencers in Dubai. This includes influencers Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores.

As part of the expansion, MPFI has forged a partnership with Baqer Mohebi Enterprises, making its products available for purchase at Baqer Mohebi Supermarkets across Dubai.

Beyond making MPFI’s products available for Filipinos in the United Arab Emirates, the expansion also aims to cater to Dubai’s diverse communities. It reinforces the company’s vision to “bring pride to Filipinos.”

MPFI sees Dubai as significant to its international growth as it is a leading culinary hub in the Middle Eastern market. As a global trade centre with a diverse population, Dubai also presents a demand for international flavours that MPFI can meet.

As part of its strategy, MPFI’s entry into Dubai aims to solidify the company’s position as a global player in the industry while remaining committed to maintaining its quality.

The expansion comes as MPFI celebrates its 50th anniversary in the food manufacturing industry.

Michelle Tiu Lim-Chan, president and CEO of Mega Prime Foods, said, “Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavours to the global stage. We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”