Category: Southeast Asia
From the growing demand for responsive and dependable support to the challenge of delivering frictionless service without compromising quality, the conversation highlighted how brands must balance efficiency with genuine care.
Through illustrations and health data insights, the initiative highlights how routine parenting activities can mirror the exertion levels often associated with athletic performance.
![[Partnership] JIHO Samgyetang SBCD x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/05/Partnership-JIHO-Samgyetang-SBCD-x-8traordinary.jpg)
Singapore – JIHO Samgyetang SBCD has appointed 8traordinary as its creative and marketing agency, marking a strategic move to strengthen its brand narrative as it enters the Singapore market. Under the partnership, 8traordinary will lead creative conceptualisation, campaign development, content marketing,...
![[Activation] Yeo x Oolong x HeritageFest](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Yeo-x-Oolong-x-HeritageFest.jpg)
Singapore – Yeo Hiap Seng is bringing its latest campaign into the physical world with an on-ground activation at Singapore HeritageFest 2026, turning tea storytelling into an immersive public experience. Held at the Asian Civilisations Museum Green, the activation runs from 1 to 24 May, with sampling...
Manila, Philippines – Robinsons Retail Holdings Inc. has announced the appointments of Angela “Aja” Totanes as Chief Marketing Officer and Azaleah Amina Rillo as Chief Data Officer as part of its efforts to strengthen its marketing and data capabilities. Effective 1 May 2026, both will report directly...
Manila, Philippines – Grab Philippines has allocated PHP. 350m (USD $5.6m) under its Bayanihan (Communal Unity) Fuel Crisis Support Programme to mitigate the impact of rising fuel prices on driver and delivery partners, as transport and logistics costs continue to climb. The initiative combines a range...
ACTSTITUDE has continued its expansion in 2026, adding more than 24 new brands to its portfolio across Malaysia and Singapore, spanning sectors including beauty, retail, and food and beverage.
![[Partnership] Globe Business x Felipe & Sons](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Globe-Business-x-Felipe-Sons.jpg)
Manila, Philippines – Globe Business is working with Felipe & Sons to strengthen the latter’s digital capabilities, as the Philippines’ men’s grooming market continues to expand. Felipe & Sons, known for its “barberdashery” concept combining grooming and tailoring, is using connectivity solutions...
Indonesia — PT Matahari Department Store Tbk has rebranded its corporate entity to PT MDS Retailing Tbk, signalling a strategic shift toward becoming a multi-concept retail network. The company clarified that the change applies only at the corporate level and will not affect existing store operations,...
![[Launch] Miniso Friends x VN](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Miniso-Friends-x-VN.jpg)
Ho Chi Minh, Vietnam – MINISO has launched its first MINISO FRIENDS store in Ho Chi Minh City, introducing an IP-led retail format as the brand marks a decade in the Vietnamese market. Located at Van Hanh Mall, the store represents MINISO’s latest concept, built around character-driven merchandising...
