Category: Southeast Asia
![[Partnership] M&S Franchise Deal](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-MS-Franchise-Deal.jpg)
Manila, Philippines – British retailer Marks & Spencer is officially returning to the Philippines through a new franchise partnership with Indonesian retail giant PT Mitra Adiperkasa Tbk (MAP), marking a fresh chapter for the brand’s Southeast Asia growth strategy. The new agreement will see MAP...
![[Experience] Pokémon Day-To-Night Adventure](https://marketech-apac.com/wp-content/uploads/2026/06/Experience-Pokemon-Day-To-Night-Adventure.jpg)
Singapore – Singapore Cable Car is expanding its Pokémon Day-to-Night Adventure with nine new themed cabins inspired by starter Pokémon from every region, turning the attraction into a larger-scale immersive experience ahead of the June school holidays. Running from 30 May 2026 to 21 January 2027, the...
Kuala Lumpur, Malaysia — Carlsberg Malaysia and creative agency GREY Malaysia launches its new ‘Extra Time’ campaign, featuring a bespoke 14-day digital training plan specifically designed to help Malaysian football fans adjust their sleep schedules ahead of major late-night matchdays. Addressing a common...
Malaysia – Astro Malaysia Holdings has announced that Group Chief Executive Officer (GCEO) Euan Smith has stepped down after six years in the role, including two term extensions during his tenure. Euan joined Astro in April 2020 as Group Chief Operating Officer and Chief Executive Officer of TV before...
![[Store Closure] ROX BGC BRANCH](https://marketech-apac.com/wp-content/uploads/2026/06/Store-Closure-ROX-BGC-BRANCH.jpg)
Manila, Philippines – R.O.X. is set to close its Bonifacio High Street store on 16 June 2026, marking the end of an almost 20-year run for one of the Philippines’ best-known outdoor retail and community spaces. In a social media announcement, the retailer shared that the closure comes after years of...
CelcomDigi celebrates Kaamatan and Gawai heritage through film highlighting traditional craftspeople
Malaysia – CelcomDigi has launched Tuai Tradisi, a festive film celebrating the artisans and cultural custodians whose work helps sustain the heritage and traditions of East Malaysia’s harvest festivals. Released in conjunction with Pesta Kaamatan and Hari Gawai, the film shines a spotlight on the often-overlooked...
Kuala Lumpur, Malaysia — GXBank Malaysia is challenging traditional banking norms through its new ‘Gegar Sistem’ (Challenge the System) campaign, using the action-packed world of Japanese ‘Tokusatsu’ heroes to encourage Malaysians to rethink outdated financial processes. Created in partnership with Publicis...
Malaysia – Subway Malaysia has rolled out its latest campaign for “The Subway Fold”, which not only introduces a new folded handheld format but also brings together fragments of the brand’s recent creative history into a movement-led, socially native campaign world. Created with Beatnk under the platform...
![[Activation] ION ORCHARD x YOUR TABLE AWAITS YOU](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-ION-ORCHARD-x-YOUR-TABLE-AWAITS-YOU.jpg)
Singapore – ION Orchard is tapping into the excitement surrounding the FIFA World Cup 2026 with the launch of its new “Your Table Awaits” campaign, blending dining, retail and immersive lifestyle experiences across the mall until 31 July 2026. Positioned as a celebration of food, football and luxury...
Kuala Lumpur, Malaysia — Tiger Beer is giving football fans a new way to put their match instincts to the test with the launch of its ‘Tiger Football Heat League,’ a new campaign designed to bring supporters closer to the action before kick-off! As part of the brand’s ongoing ‘Brewed for the Heat...
