Category: South Asia
Hotcult's responsibilities include creating consumer insight mapping, outlining brand architecture, putting the go-to-market (GTM) strategy into practice, and coming up with a comprehensive brand and launch strategy. Their duties also include planning crucial digital and creative campaigns, maintaining...
Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as vice president-strategy to oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.
Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the latest Snickers’ ‘Noobie Mistakes’ perfectly captures the ‘out-of-sorts’ fan moments solidifying its long-standing association with cricket.
Integrated communications and advertising agency Laqshya Media Group announced new key leadership role appointments, with Amarjeet Singh Hudda promoted to chief operating officer, Yuvrraj Agarwaal for chief strategy officer, and Satyabrata Das for chief alliance officer in India.
StepOne's decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently...
Snap Inc., a technology and social media company, has announced the appointment of Pulkit Trivedi as its new managing director to handle the company’s operations in India.
Prior to launching Turmeric Consulting, Badrinath served as the Chief Talent Officer at Wunderman Thompson South Asia and is an award-winning professional with over 25 years of experience in the realm of DEI, HR, as well as training & development.
India – Mars Wrigley India has collaborated with marketing agency DDB Tribal on its newest television commercial campaign for its 25-year-old fruity bubblegum brand, BOOMER.
Hypothesis, OML’s influencer intelligence platform, officially announced its groundbreaking module, DiscoveryOS, a creator discovery platform set to transform how brands and agencies connect with authentic creators.
The new sonic identity, conceptualised alongside music composer AR Rahman, extends far beyond the brand anthem, encompassing over 75 unique sounds tailored for various aspects of Mahindra's forthcoming all-new portfolio of global electric SUVs.
