Category: South Asia
Mumbai, India — Dentsu India has announced the launch of the Dentsu Podcast Network (DPN), a new vertical aimed at helping brands reach audiences through podcasting. The initiative reflects the growing importance of audio content in the Indian media landscape and is positioned as an integrated part of...
DEPT said his ability to unify complex ecosystems for real-time personalisation and business impact will play a central role in supporting clients in India.
India – JSW MG Motor India has teamed up with Cheil X for a new campaign that seeks to boost consumer confidence in electric vehicles (EVs) by featuring testimonials from real owners. Titled ‘EV Sahi Hai’, the campaign’s first phase comprises 10 consumer-led testimonial films, highlighting experiences...
India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign aimed at promoting its ‘Double Ayurveda for Double Benefits’ message in regions where Ayurveda has a strong cultural presence. The campaign spans...
India – McDonald’s India (West & South) has launched its latest brand campaign, celebrating the magic of togetherness and spontaneous moments that have long defined the McDonald’s experience—this time spotlighting India’s iconic ‘adda’ culture and a sense of shared nostalgia. Titled ‘It’s a...
India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai. Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz....
Creative agency TBWA\Sri Lanka and biscuit manufacturer Maliban have launched a new public engagement initiative for people with disabilities.
Omnichannel media agency Assembly has named Alap Ghosh as its first chief executive officer for India.
India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties, encompassing television and print. As part of the mandate, Madison Media Sigma will oversee brand visibility and engagement across key platforms, supporting The...
India – In a move to strengthen its northern operations, TBWA\India has named Abhishek Chaturvedi as executive vice president and branch head for Gurgaon. In this role, Chaturvedi will oversee the creative, strategic, and operational direction of the Gurgaon office, with a focus on aligning talent, ideas,...
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