Category: South Asia
India – The Hong Kong Tourism Board (HKTB) and SOCIAL, a popular café-bar chain operated by Impresario Entertainment & Hospitality Pvt. Ltd has announced the launch of PANDA-MONIUM, a month-long cultural activation running across 45 SOCIAL outlets in India. The initiative, aimed at generating...
Mumbai, India — Skincare brand Lotus Whiteglow has launched a new campaign spotlighting one of the most persistent skincare concerns, dark spots, while tapping into the cultural dynamics of digital self-image and social media. The campaign, done alongside Virtue Asia, introduces an updated formulation...
India – Mercedes-Benz India has rolled out a new marketing initiative titled ‘Dream Days’, positioned as a tribute to aspirations and dreamers across the country. The campaign, developed by Team X, part of advertising agency BBDO India, aims to align the luxury car brand with the spirit of ambition and...
Singapore & Mumbai — Strategic communications firm Ellerton & Co. public relations has announced its entry into the Indian market, naming Sanil Shirsat as its India lead. The move is part of the company’s wider ‘Greater Southeast Asia’ initiative, aimed at enhancing communications links between...
Mumbai, India — Digital Turbine, Inc., a platform known for enhancing mobile user experiences through advanced technology, has appointed Shilpa Sadana as country manager for India and Akul Vijay as senior sales manager for New Delhi to strengthen its foothold in the Indian market. India, recognised as...
New Delhi, India — Ahead of the annual Big Billion Days sale, marketing agency SW Network has collaborated with Flipkart to launch a nationwide pre-event campaign aimed at promoting Flipkart’s ‘iPhone Season’. The campaign aims to reinforce its reputation as a trusted destination for purchasing...
India – Flipkart has announced a new advertising campaign ahead of its flagship Big Billion Days sale, featuring one of India’s most recognised academic figures — Dr R.D. Sharma. This marked the mathematician’s first appearance in a commercial campaign to launch on September 23. The promotional...
India — KIT Global, a marketing platform company, has signed a partner agreement with Telegram Ads, providing Indian brands with direct access to the platform’s advertising tools. The partnership aims to give brands access to ad inventory, localised onboarding, multi-lingual support, and market...
Aiming to highlight the experience of Malayalis celebrating the Onam festival away from home, Google has released the film ‘Onam is where you are’, conceptualised by creative agency Talented, directed by Devika Mahajan, and produced by Happy Crew Films. The film is presented from the perspective of a...
Mumbai, India – CloudTV, a smart TV operating system based in India, has launched a new 3D ad format for its connected TV (CTV) platforms, claiming the new format provides a distinctive option for advertisers and brands looking for alternatives to traditional ad formats. The company also stated that...
