Category: South Asia
Mumbai, India — McCann India has partnered with L’Oréal Paris to launch a powerful new campaign under the global “Lessons of Worth” initiative, marking 50 years of the iconic tagline “Because You’re Worth It.” The India-specific campaign features long-time brand ambassador Aishwarya Rai Bachchan,...
Gurugram, India — Cheil X and JSW MG Motor India have launched the second phase of their ‘EV Sahi Hai’ public awareness campaign, designed to dispel common myths and doubts surrounding electric vehicles (EV). The new phase features actors Varun Sharma and Pulkit Samrat, and utilises...
India — The Advertising Standards Council of India (ASCI) has introduced a new clause to its Code for Self-Regulation in Advertising, which requires media companies to identify paid content on their social media handles. As part of the ‘Truthful and Honest Representation’ chapter, the new clause 1.8...
New Delhi, India — JBL India, in collaboration with creative agency RepIndia, has launched new “#SoundOfCelebrations” campaign, highlighting the role of music in various regional festivals across India, featuring a central anthem and a corresponding film. View this post on Instagram A post...
New Delhi, India — Following the passage of the Promotion and Regulation of Online Gaming Bill 2025 on August 21, the government of India imposes a complete ban on online money games, alongside the advertisements related to the sector. Passed by the parliament, any financial transactions related to these...
India — A new report by Bain & Company highlighted a significant shift in the global advertising market. It showed that ad spend was on track to reach approximately 1% of global gross domestic product (GDP) by 2029. This notable increase from its rough valuation of $1 trillion in 2024 indicated a...
New Delhi, India — Inspired by Gen Z Indian consumers, Cheil India launched a new campaign for Samsung Galaxy F36 5G with the tagline “India! Go Hi-FAI,” celebrating the smartphone’s AI capabilities. The campaign highlights the Galaxy F36 5G’s features, including a 50MP OIS Triple Camera...
Bengaluru, India — Deepali Saini, who is the incumbent CEO of Think Design, has been appointed as global chief experience design officer for Havas CX, where she will join the Global CX Leadership Board and lead the network’s Experience Design (XD) practice worldwide. Based at the Havas integrated...
Mumbai, India — Eyeing to help brands reach customers beyond websites, Criteo and Zepto have sealed a strategic partnership to expand quick commerce advertising across India. The collaboration, which began last year, focuses on using Criteo’s Retail Media Offsite platform to help brands reach...
New Delhi, India — In a collaborative effort to standardise and elevate digital marketing practices, Dharampal Satyapal (DS) Group has partnered with WPP Media to launch ‘DCODE’, a playbook guide to digital marketing. This is a first of its kind in India and a collaborative effort between DS and...
