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Category: South Asia

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Gardenia appoints Bidmath as e-commerce marketing solutions partner in India
Posted on January 23, 2024
by Gian Japsay
Through this partnership, Bidmath will be in charge of Gatsby/Gardenia's marketing initiatives on Amazon, the e-commerce site in India. Later on, it is anticipated that the partnership will develop to include additional major markets, providing a comprehensive plan for boosting online business visibility...
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IPG Mediabrands teams up with The Insight Hive to expand to Sri Lanka
Posted on December 11, 2023
by Gian Japsay
IPG Mediabrands is a media and marketing solutions company. Interpublic Group has launched a partnership with The Insight Hive (Pvt) Ltd. for the establishment of two new organisations, UM Sri Lanka and Initiative Sri Lanka.
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Former Dentsu executive Aalap Desai launches own ad agency TGTHR
Posted on December 6, 2023
by Azunta Gaviola
Mumbai, India – Former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India Aalap Desai, has recently launched the official inauguration of a newly-established advertising agency poised to revolutionise India’s advertising scene. Named TGTHR, this initiative is driven...
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Cheil wins media mandate for Indian fashion retailer Vishal Mega Mart
Cheil wins media mandate for Indian fashion retailer Vishal Mega Mart
Posted on December 6, 2023
by Brandon Yulolo
This expansive partnership comes at a pivotal juncture where the agency is poised to grow its roster of clients through its assortment of creative, media, data, activation, and retail capabilities.
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SMCP, Reliance Brand forge alliance to leverage Indian market scene
Posted on December 1, 2023
by Azunta Gaviola
India – SMCP, a global leader in the accessible luxury market, has recently entered a strategic partnership with Reliance Brand Limited, demonstrating their commitment for expansion in markets, like India, with high growth potential. In this collaboration, SMCP intends to expand its global presence in...
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ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data...
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Merkle B2B, Posterscope India, brings car racing indoors in new 3D campaign for Lenovo
Posted on November 24, 2023
by Aliza Carmona
Global technology company Lenovo has partnered with dentsu’s B2B marketing agency Merkle B2B and its out-of-home (OOH) specialist agency Posterscope India to launch its latest ‘Lenovo-F1’ campaign for Formula 1 fans in India.
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Zee, Nasscom join forces to fuel advancements for generative AI start-ups
Posted on November 23, 2023
by Azunta Gaviola
India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India. Through this joint venture,...
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Motul India spotlights riding adventures with latest campaign
Posted on November 23, 2023
by Azunta Gaviola
Mumbai, India – Aiming to inspire riders who seek thrill and adventure, Motul, a global brand in fully synthetic premium engine oils for a wide range of automobiles, has recently announced the official launch of its latest advertising campaign on November 22. Dubbed ‘Next Level Thrill’, the campaign...
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Tata Play celebrates our connection with televisions in latest World TV Day campaign
Tata Play celebrates our connection with televisions in latest World TV Day campaign
Posted on November 23, 2023
by Brandon Yulolo
Conceptualised and developed by Chimp&Z Inc, Tata Play’s campaign embraces the nuances of old vs new televisions, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.
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