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Category: Partners

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AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
Posted on May 22, 2023
by MARKETECH APAC
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
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What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
Posted on May 8, 2023
by Teddy Cambosa
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
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CMO Roundtable
Singapore-centric roundtable pooled industry leaders to discuss challenges, successes of brands amidst industry shifts
Posted on April 18, 2023
by Teddy Cambosa
MARKETECH APAC invited Singapore-based industry leaders to come together for a CMO roundtable to share how they weathered market shifts and industry changes to remain solidified as a brand and as a business.
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What’s NEXT 2023 Interview: How Carousell Media Group drives continuous evolution in the retail media space
What’s NEXT 2023 Interview: How Carousell Media Group drives continuous evolution in the retail media space
Posted on March 31, 2023
by Maureen Basa
In the conversation, Carousell Media Group's JJ Eastwood provided his insights on how retail media has evolved, what’s next in advertising, and the group’s role in it. 
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What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
Posted on March 6, 2023
by MARKETECH APAC
As part of the What's NEXT Interview Series of MARKETECH APAC, Zuellig Pharma shared its insights on digital experience innovation.
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MARKETECH APAC delves deep into metaverse marketing activations in recent webinar
Posted on December 15, 2022
by Maureen Basa
Industry leaders come together to discuss how brands can effectively engage their consumers in their metaverse marketing activations.
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Sitecore
Sitecore leads the conversation on ‘composable future’, marks first in-person industry event in 2 years
Posted on December 13, 2022
by MARKETECH APAC
Sitecore Asia hosted their largest, in-person event to discuss and celebrate the now and future of world-class transformative digital experiences that are elevated through the seamless integration of content, experience, and commerce.
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What's NEXT: Redefining the ‘value’ of customer data as privacy tightens and cookies crumble
What's NEXT 2023: Redefining the ‘value’ of customer data as privacy tightens and cookies crumble
Posted on December 12, 2022
by Teddy Cambosa
In this newest 'What's NEXT' thought leadership article, Billy Loizou of Amperity reveals some of the top trends organisations need to consider when it comes to managing and unlocking the value of their customer data.
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What's NEXT 2023 Interview: Giving creative freedom to influencers could actually ‘surprise’ marketers
Posted on December 6, 2022
by Maureen Basa
The inaugural episode of the interview series features Aaron Brooks of Vamp and Pauline Linton of Adobe sharing their insights on influencer marketing.
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What’s the current trend and flow in influencer marketing –and why should it matter to brands?
What’s the current trend and flow in influencer marketing –and why should it matter to brands?
Posted on December 5, 2022
by Teddy Cambosa
The latest webinar in partnership with Vamp explores the various trends and opportunities in the influencer marketing space, including how to navigate the growing content creator economy.
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