In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
MARKETECH APAC invited Singapore-based industry leaders to come together for a CMO roundtable to share how they weathered market shifts and industry changes to remain solidified as a brand and as a business.
In the conversation, Carousell Media Group's JJ Eastwood provided his insights on how retail media has evolved, what’s next in advertising, and the group’s role in it.Â
Sitecore Asia hosted their largest, in-person event to discuss and celebrate the now and future of world-class transformative digital experiences that are elevated through the seamless integration of content, experience, and commerce.
In this newest 'What's NEXT' thought leadership article, Billy Loizou of Amperity reveals some of the top trends organisations need to consider when it comes to managing and unlocking the value of their customer data.
The inaugural episode of the interview series features Aaron Brooks of Vamp and Pauline Linton of Adobe sharing their insights on influencer marketing.
The latest webinar in partnership with Vamp explores the various trends and opportunities in the influencer marketing space, including how to navigate the growing content creator economy.
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