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Category: Partners

GREENPARK UFS
Recipes into results: How Unilever Food Solutions Indonesia cooked up 71% organic growth through a chef-led content strategy
Posted on October 30, 2025
by MARKETECH APAC
It is not a rare occurrence that the Indonesian food and beverages sector is growing rapidly, with +7.5% year-over-year growth. Relatively, the industry has also grown to rely more on digital search for recipes, food trends, and even operational hacks. Hence, this became a double-edged sword: as the...
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Yahoo DSP
From reach to real results: Why Yahoo DSP stands apart
Posted on October 27, 2025
by MARKETECH APAC
More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact. 
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Nexxen Amresh Kumar measurement byline
Why Southeast Asia's advertising growth demands better measurement
Posted on October 24, 2025
by MARKETECH APAC
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
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Volare Advertising Network and its continued quest to create impactful work beyond local recognition
Volare Advertising Network and its continued quest to create impactful work beyond local recognition
Posted on October 21, 2025
by Teddy Cambosa
This ongoing commitment to both local depth and global excellence defines Volare’s identity today—an Indonesian agency with a global mindset, creating ideas that connect across borders without losing their roots.
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Pertamina Enduro Media Buffet main image
From roaring engines to lasting impact: How Pertamina Enduro turned its MotoGP partnership into a global brand movement
Posted on October 13, 2025
by MARKETECH APAC
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
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From scale to substance: How Exness cut acquisition costs with deep funnel strategy
From scale to substance: How Exness cut acquisition costs with deep funnel strategy
Posted on July 9, 2025
by MARKETECH APAC
This collaboration between Exness and Smadex exemplifies how moving beyond vanity metrics to unlock real lifetime value can lead to significant cost efficiencies and sustainable growth.
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Leading with social impact: How JOLT is pioneering sustainability in the media industry
Leading with social impact: How JOLT is pioneering sustainability in the media industry
Posted on July 7, 2025
by Aliza Carmona
In an exclusive interview with Sebastien Lepez, founder and CEO of JOLT Digital, he shares the agency’s journey towards sustainability.
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Bannerflow ClubMed case study FI
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Posted on May 14, 2025
by MARKETECH APAC
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Posted on February 4, 2025
by MARKETECH APAC
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
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Samsung on launching context-driven programmatic advertising for enhanced targeted results
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Posted on February 3, 2025
by MARKETECH APAC
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
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