SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic

As we enter the post-pandemic period, we are now dealing with an entirely new consumer - desires, needs, and motivations that have transformed to adapt to the new phase of the ‘new normal’. Last April 20, MARKETECH APAC, in partnership with Braze, gathered marketing leaders from brands Astro Malaysia, BigPay,...

MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world

Singapore – Last April 28, MARKETECH APAC, in partnership with Oracle, gathered marketing leaders from the Southeast Asia region in the webinar, ‘The Future of Marketing: Loyalty-led strategies in a cookie-less world’, to discuss and uncover how loyalty-led strategies can help brands thrive in digital advertising amidst the elimination of...

MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising

Singapore – Last April 6, MARKETECH APAC, in partnership with Smartly.io, launched a webinar to discuss the current state of social advertising in APAC. The industry discussion, ‘Social Advertising Trends in APAC 2022’, gathered marketing leaders from brands like HappyFresh, KFC Malaysia, and Unilever Indonesia to draw their expert insights on the...

Marketing heads in APAC come together for a webinar to discuss social advertising in 2022

Singapore – Held on April 6, 2022, MARKETECH APAC, in partnership with Smartly.io, roped in top APAC marketing leaders to discuss and uncover the present key opportunities and challenges in social advertising today in the webinar ‘Social Advertising Trends in APAC 2022’. Stewart Hunter, the director for customer success of...

MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar

Singapore – Ever since tech juggernauts such as Google and Apple have announced that they are putting down an iron fist on privacy, the world of digital advertising has been shaken with brands and marketers suddenly thrust to the challenge of uncompromised campaigns even with the absence of what have...

This report tells you what you need to know about consumer perception towards social ads

Singapore – Marketing reports are aimed at giving a holistic view of a particular trend or landscape in the industry, but this time, MARKETECH APAC, in partnership with IAS, presents a comprehensive and targeted study that eyes to inform the community of consumers’ overall social media usage as well as...

Explore the state of customer engagement in 2022

Singapore – MARKETECH APAC, the digital media for the marketing and advertising industry in APAC, has partnered with Braze, the global customer engagement platform, to launch the industry report on consumer engagement, ‘2022 Customer Engagement Review’, an overarching review of the current state of consumer engagement. Combining data from the...

Brands, conquer the Malaysian market with this all-embracing local consumer report

Malaysia – Rich in culture with an open and diverse community, Malaysian consumers exhibit a unique set of values and behaviour. To conquer today's Malaysian consumer in an increasingly competitive market, brands and companies must step up to learn every nook and cranny of what makes this market tick. The...

What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising

The pandemic has pushed for even greater dependence on social media. And while the platforms have already been ingrained in the fabric of peoples’ daily lives even pre-pandemic, the current times have made it evolve to now serve different purposes to consumers as well as to give birth to new...

What’s NEXT: Why marketers need DXP more than ever in 2022

Don Lee

Why do marketers need digital experience platforms (DXP)? The answer is simple. Most people check out a brand online before they walk into the store, or check out its physical office, or if they even have one at all. And this touchpoint has become even more ingrained in a consumer’s...