Category: Partners
For the campaign rollout, the brand targeted millennials and Gen Z consumers (18–35) fascinated by pop-culture tie-ins and interactive brand experiences, especially to those who have experienced similar experiences for their competitors.
Across marketing, advertising and technology women in leadership across the APAC region reflect on the structural barriers that persist and the responsibility leaders carry to create systems where women have influence. All these leaders echo the same sentiment that equitable innovation does not...
Through this rebranding, Aboitiz laid the foundation for a stronger, more agile organisation—one that’s primed for innovation, united by purpose, and ready to nourish the future of food in Asia.
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
The "govern first" advantage: How PRecious Communications transitioned to an AI-first advisory model
PRecious Communications implemented a multi-layered strategy that prioritised security and human judgment over raw speed.
In the fast-evolving world of digital banking, customer engagement is no longer about points, stamps, or giveaways – it’s about creating emotional moments that shape behaviour. Few brands have understood this better than UOB, one of Southeast Asia’s leading banks, and its long-time technology...
Breaking into APAC as a new adtech player, Yango Ads turned its own market entry into a growth engine – reaching 11.8 million users, generating 51 million impressions, exceeding delivery targets by 174%, and establishing category-leading visibility across key markets. In markets dominated by established...
While passenger traffic was recovering, retail spending had not kept pace, presenting a major problem for Malaysia Airports. The core objective was to convert these returning travelers into shoppers and boost retail performance across five international airports.
To reclaim its place in the FMCG market alongside industry giants like Massimo and Gardenia, Sunshine Bakeries partnered with iWISERS to revitalise its social media presence and reconnect with Malaysians.
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