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Category: Marketing

Spritzer Sparkling Inspires Healthier Choices with "Cabar Dirimu, Cipta Versi Baharu" Campaign
Spritzer Sparkling inspires healthier choices with "Cabar Dirimu, Cipta Versi Baharu" campaign
Posted on December 23, 2024
by Teddy Cambosa
This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.
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Sony to acquire 10% of Kadokawa shares, to become its biggest shareholder
Sony to acquire 10% of Kadokawa shares, to become its biggest shareholder
Posted on December 20, 2024
by Teddy Cambosa
With the acquisition of the new shares, Sony will become Kadokawa's largest shareholder, holding approximately 10% of its shares, including the shares Sony previously acquired in February 2021.
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Travel Alliance to launch cross-border rewards programme with Grab, Trip.com partnership 
Travel Alliance to launch cross-border rewards programme with Grab, Trip.com partnership 
Posted on December 20, 2024
by Fatima Baduria
Travel Alliance is set to launch a cross-border telco rewards programme for its customers with ride-hailing and delivery company Grab and travel brand Trip.com.
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Malcolm Poynton departs global chief creative office role at Cheil Worldwide after ten years
Malcolm Poynton departs global chief creative office role at Cheil Worldwide after ten years
Posted on December 20, 2024
by Teddy Cambosa
Prior to joining Cheil Worldwide, Poynton held positions of chief creative officer at SapientNitro Europe, executive creative director at Ogilvy UK and executive creative director at Saatchi&Saatchi in Sydney.
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Catcha Digital acquires 70% stake in Tastefully Malaysia
Catcha Digital acquires 70% stake in Tastefully Malaysia
Posted on December 20, 2024
by Teddy Cambosa
The acquisition will provide significant cross-selling opportunities between Catcha’s existing advertising client base and Tastefully’s clientele. 
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Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media
Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media
Posted on December 20, 2024
by Fatima Baduria
Energy provider Senoko Energy, in collaboration with creative consultancy ABrandADay, is giving away its pineapple plushies to eligible homeowners in a locker activation launch. 
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Industry veteran Merlee Jayme launches new creative agency Jayme Headquarters
Industry veteran Merlee Jayme launches new creative agency Jayme Headquarters
Posted on December 20, 2024
by Teddy Cambosa
Recognising that ‘great minds think unalike’ and that the more diverse the thinking, the more amazing the ideas, the agency values neurodiversity and actively seeks and develops talent from underrepresented communities.
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bantex-brand-refresh-indonesia-1
Bantex strengthens market position with product line expansion, brand refresh
Posted on December 20, 2024
by Aliza Carmona
To strengthen its position as a high-quality, mid-to-high-end stationery brand, Bantex has unveiled a comprehensive brand refresh alongside a significant expansion of its product line in Indonesia.
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Oatly to relocate APAC operations in Europe as it shutters SG operations
Oatly to relocate APAC operations in Europe as it shutters SG operations
Posted on December 19, 2024
by Teddy Cambosa
It is also worth noting that the closure will affect 34 local employees and is part of the company’s broader efforts to streamline operations and improve its financial structure.
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flipkart-sad-panda-india
Flipkart’s latest campaign uses Sad Panda’s charms to create social media buzz
Posted on December 19, 2024
by Aliza Carmona
Flipkart has unveiled its latest ‘Android Advantage’ campaign, blending humour, relatability, and innovation with the whimsical charm of a Sad Panda, turning it into an internet sensation.
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