Category: Marketing
The series premiered on Xiaohongshu, where short-form serialised drama content has gained traction among Chinese-speaking audiences in Malaysia. Episodes were later rolled out on Scentify’s Instagram account to expand reach to a broader audience.
The "govern first" advantage: How PRecious Communications transitioned to an AI-first advisory model
PRecious Communications implemented a multi-layered strategy that prioritised security and human judgment over raw speed.
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
Hong Kong – Chow Tai Fook Jewellery has opened its first flagship store, expanding its product range and introducing a lifestyle offering as part of the company’s broader brand transformation strategy. Located on Canton Road in Tsim Sha Tsui, a key luxury retail district in Hong Kong, the store opened...
Singapore – The LEGO Group has unveiled an expanded Asia-Pacific regional hub in Singapore, now spanning more than 7,000 square metres across four floors and housing over 500 employees, marking its latest investment in world-class workplaces and regional growth. The upgraded hub strengthens the company’s...
Kumar joins the organisation as the Asia-Pacific region continues to play a significant role in advancing JA’s mission of equipping youth with skills and confidence for the future.
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Singapore – The Singapore Tourism Board (STB) has appointed Edelman as its public relations agency following a competitive pitch. The mandate takes effect immediately for two years and two months, with an option to extend for a further three years upon completion. The appointment comes as STB advances...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
