Marketing

SIA launches academy, offers external firms training programs including digitization

Shaina Teope | Nov 3, 2020-3

Simply called Singapore Airlines Academy, the new arm will be offering courses on operational excellence.

Starbucks PH has finally rolled out its planners for 2021

| Nov 3, 2020-3

Christmas is around the corner and as part of its annual holiday promotions, Starbucks has unveiled its planners for 2021.

First, adversity, next, greatness: Colgate ramps up ad campaign starting with Thailand

Shaina Teope | Nov 2, 2020-3

After recently releasing the #SmileStrong campaign, Colgate rolls out "Made for Greatness" for SEA and ANZ, starting with Thailand.

MY car trading platform myTukar targets new opening of inspection centers

Teddy Cambosa | Nov 2, 2020-3

Malaysia-based user car dealership platform aims to broaden its network by establishing new inspection centers by the fourth quarter this year.

MARKETECH APAC’s Top Five Stories For October

Shaina Teope | Nov 1, 2020-3

Take a look at the top stories for the month of October.

Multicurrency e-wallet YouTrip stays top-of-mind via informative TikTok’s

Shaina Teope | Oct 30, 2020-3

The "travel wallet" shared its two-pronged approach in maximizing TikTok for its brand reach.

A champ is back: Jollibee’s 1/3 pound patty burger returns to menu

Shaina Teope | Oct 30, 2020-3

Jollibee's Champ is back with a delightful tag-along.

iZooto joins publishing platform Quintype for digital reader retention strategies

Teddy Cambosa | Oct 30, 2020-3

Marketing platform iZooto joins forces with publishing platform Quintype for digital advertising strategies for digital publishers.

India’s Godrej HIT’s Diwali-themed video ad centered on ‘festive anticipation’

Teddy Cambosa | Oct 30, 2020-3

Consumer brand Godrej HIT releases a Diwali-themed advertisement focused on 'festive anticipation' for the annual celebration.

Grab, Marriott ink wide-ranging agreement to give customers enhanced hospitality experience

Shaina Teope | Oct 29, 2020-3

The First-of-its-kind integrated partnership will see Marriott and Grab collaborate across multiple verticals including food delivery, advertising, loyalty and rewards, payment and transport services.

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