Category: Marketing
In her new role, Lau will lead Meta’s operations in Malaysia, oversee strategic partnerships with brands, agencies, and creators, and support the adoption of Meta’s advertising and commerce solutions among local businesses.
India — For this year’s Republic Day, Tata Trusts showcased the story of freedom through Kalasutri, a traditional string puppetry art from Maharashtra. The campaign, conceptualised and executed by RepIndia, combined the cultural heritage of puppetry with the modern spirit of India’s Constitution. The...
Singapore – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club to spotlight its Signature CIO Funds across 12 markets. Built on the bank’s long-standing relationship with the 2025 Premier League champions, the campaign...
Singapore – SPH Media and Stellar Lifestyle, the business arm of SMRT, have signed a memorandum of understanding to bring news and useful information to commuters across Singapore’s public transport network. Signed on 28 January by SPH Media CEO Chan Yeng Kit and SMRT Corporation Group CEO Ngien Hoon...
Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life. The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into...
Jakarta, Indonesia – Volare Advertising Network, through its subsidiary agency Eyden, has been named the lead agency for RS Bunda Group’s brand overhaul, overseeing everything from visual identity to integrated CRM and patient acquisition strategies. RS Bunda Group, also known as the Bunda Hospital Group,...
Singapore – Global brand practice Anak has been appointed to develop the brand strategy and launch campaign for the soon-to-be-established National Space Agency of Singapore (NSAS), following a competitive public tender in 2025. The appointment was announced at the inaugural Singapore Space Summit...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
The 'Forever Original' platform reflects what the company describes as a long-standing commitment to independence and originality.
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
