Category: Marketing
This agreement also includes increased investments in brand-building initiatives across all shared markets to enhance the House’s visibility and connection with local consumers.
Singapore Post Limited (SingPost) has terminated the employment of its group chief executive officer (GCEO), group chief financial officer (GCFO), and chief executive officer of its international business unit operations (CEO-IBU) following a probe into a whistleblowing report of breaching the company’s...
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
Uber Hong Kong, in collaboration with Omelette Digital, has launched the ‘Airport Code War’—a two-week interactive social media campaign spotlighting the travel hurdles Hong Kongers face when journeying to the airport from different districts.
CelcomDigi’s year-end campaign urges Malaysians to rediscover their roots with Sarawak-inspired film
Titled ‘Bejalai: Journey of Inspiration,’ CelcomDigi’s film draws inspiration from the age-old Iban tradition of ‘bejalai’—a coming-of-age journey where individuals venture far from their village, returning with wisdom, wealth, or fame to benefit their community.
Nissan and Honda announced plans to form a joint holding company through a share transfer, making both automakers wholly owned subsidiaries of the new entity.
Blue Totem Communications (BTC), an independent public relations and communications agency, has recently promoted Jo-Ann Teo to senior consultant and Eileen Kang to associate consultant in an effort to drive agency growth.
This collaboration aims to strengthen Complan’s market position, enhance its relevance, and drive innovation while continuing its legacy of trust, quality, and performance.
Samsung has joined forces with Cheil India to launch an augmented reality (AR)-powered print campaign, highlighting the innovative ‘Sketch-to-Image’ feature of the Samsung Galaxy Tab S10 Ultra just in time for the holiday season.
As part of this partnership, Kingdom Digital successfully executed its first on-ground experiential event for EVA Air, ‘Worlds Within Reach,’ at One Utama Shopping Centre from 20th to 24th November 2024.
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