Category: Marketing
India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of financial independence and the freedom to pursue personal interests. The first phase of the campaign, released a few months ago under the title ‘Bache hamara...
The campaign, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering the best value - and are quick to compare deals across platforms.
Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office.
China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a second consecutive year to illustrate iPhone’s privacy features through everyday situations. The campaign builds on last year’s “Let’s Talk Privacy” series...
These initiatives will showcase Malaysia’s cultural heritage, scenic landscapes, vibrant cities, and renowned cuisine through Agoda’s online channels and social media platforms.
USA – Paramount has reportedly ended its decades-long partnership with WPP Media, formerly known as GroupM, as part of a cost-cutting effort tied to its proposed merger with Skydance Media. The news, first reported by Deadline, came as a surprise to internal staff, as WPP Media had handled Paramount’s...
Communications consultancy Vero has appointed Joana Marie Demore as senior influencer relations specialist.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
The campaign coincides with the release of a new packaging design and aims to reconnect the brand with its 130-year legacy of comfort, community, and tradition.
Vaseline is raising skincare awareness for gamers in a new campaign with Ogilvy Singapore.
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