Category: Marketing
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
Brazil – Apple has unveiled ‘Dança’, a new 30-second film starring global Brazilian soccer icon Vini Jr., showcasing the company’s AirPods Pro 3 noise cancellation technology through a soundless dance concept that highlights the contrast between noisy environments and immersive listening. In the film,...
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
![[Appointment] Agoda x We Comm SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Agoda-x-We-Comm-SG.jpg)
Singapore – Digital travel platform Agoda has appointed We. Communications Singapore as its public relations agency of record, following a competitive pitch process earlier this year. Under the partnership, We. Communications will provide public relations support across media relations, regional campaigns...
Singapore – Glico Asia Pacific has unveiled a major refresh for Pocky as the snack brand celebrates its 60th anniversary, introducing a year-long ‘Connect with a Smile’ campaign, redesigned packaging, and an updated chocolate recipe. The campaign centres on Pocky’s long-standing positioning as a shareable...
U.S.A. — Nike has unveiled its major new global campaign ‘Rip the Script’, encouraging young players around the world to ditch traditional playbooks and embrace a more instinctive, creative, and joyful style of play. Moving away from standard sports advertising, the digital-led campaign is designed as...
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their health and wellbeing choices, according to a wellness research of UM Malaysia, in conjunction with the Global Wellness Day on 13 June. ...
Hong Kong – Ahead of its 80th anniversary this September, Cathay Pacific has unveiled a short documentary produced in partnership with electriclime° and BBC StoryWorks Commercial Productions, chronicling the airline’s journey through the experiences of employees, pilots, and passengers. The Hong Kong-based...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)