Marketing

Former Mumbrella journalist Abigail Dawson joins Special Group as brand director

Shaina Teope | Aug 18, 2020

Aussie independent creative agency Special Group has adopted former Mumbrella journalist Abigail Dawson for its newly created role of brand director.

Australia’s Val Morgan, Moonlight Cinema present sponsorship ops as summer season nears

Shaina Teope | Aug 18, 2020

Australia-based outdoor cinema Moonlight, together with its ad solutions partner Val Morgan speaks out to brands as the venue presents lucrative ops in the upcoming summer.

Aussie telco Amaysim designates 72andSunny as creative agency

Shaina Teope | Aug 18, 2020

Amaysim is set to release a new campaign in the last quarter of the year, and they have appointed 72andSunny as its official ad agency.

Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador

Shaina Teope | Aug 17, 2020

Ronghao Li will appear in the brand's global ad campaign, bearing the tagline, "Mastering your time in your way."

TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China

Shaina Teope | Aug 13, 2020

TCP Group introduces new Red Bull drink in China, launches 'Ni Zhen Niu" campaign, with 'Going Beyond," and 'Limitless Potential" as its central message.

How to unlock regional opportunities and engage audiences with the right kind of insights: a marketer’s survival guide

MARKETECH APAC | Aug 11, 2020

Social media analyzing service Wisesight shares 7 methodologies that regional marketers can do to enhance their diversified game plans.

#MARKETECHMONDAYS: Jim Guzman, Network Head of Social Media of Dentsu Aegis Network PH

MARKETECH APAC | Aug 10, 2020

Get to know Jim Guzman as he shares his career journey and his mentor who made him back to the Philippines to build the social media capabilities of DAN PH.

Pricerite Group and HKBN enter a strategic business partnership

MARKETECH APAC | Aug 6, 2020

This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.

GrabFood joins Shopback to address the shift of F&B consumers’ behavior in Singapore

MARKETECH APAC | Jul 29, 2020

GrabFood has officially launched on ShopBack, enabling 1.5 million ShopBack users in Singapore to enjoy cashback on their GrabFood orders.

#MARKETECHMondays: Mark De Joya, Head of Corporate Communications at Max’s Group, Inc.

MARKETECH APAC | Jul 25, 2020

Get to know Mark De Joya as he shares his career journey, his mentors, career tips and find out what he means by “Math + Meaning = Magic".