Category: Marketing
![[Agency Appointment] Havas Media x Spin Master](https://marketech-apac.com/wp-content/uploads/2026/07/Agency-Appointment-Havas-Media-x-Spin-Master-.webp)
Australia – Havas Media has been appointed media agency of record for global children’s entertainment company Spin Master following a competitive pitch. Under the appointment, Havas Media will oversee media strategy, planning and buying across Australia and New Zealand for Spin Master’s portfolio...
![[Collaboration] Yeos x Minions](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Yeos-x-Minions.webp)
Singapore – Yeo’s has partnered with Universal Products & Experiences to launch a limited-edition beverage collection inspired by Illumination’s upcoming animated film Minions & Monsters, bringing the franchise’s iconic characters to five of the brand’s best-selling drinks....
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)
Singapore – Veeam Software has appointed Mika Yamamoto as its new Chief Marketing and Customer AI Officer, expanding her remit beyond global marketing to include the company’s customer AI strategy. In the newly created role, Yamamoto will lead Veeam’s global marketing organisation while overseeing...
Australia — Telstra has launched ‘Free For All,’ a new brand campaign designed to remind Australians that standard local and national calls from its public payphones are free, while reinforcing the ongoing role payphones play in keeping communities connected. Created by Bear Meets Eagle On Fire with...
Sydney, Australia — Pinterest has appointed Julie Henderson as Vice President and Chief Communications Officer, strengthening its executive leadership as the platform continues to expand its global business, products, and advertiser ecosystem. Starting on 13 July, Henderson will oversee Pinterest’s global...
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
![[Campaign] Honda x Special](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Honda-x-Special.webp)
Australia – Honda Australia has teamed up with creative agency Special and its agency village to launch a new integrated campaign that gives the Honda ZR-V a distinct identity by positioning it as an SUV designed for city life rather than off-road adventures. Running under the platform “Young Macdonald...
![[Campaign] Apple China Campaign Film](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Apple-China-Campaign-Film.webp)
China – Apple China has launched the fourth installment of its ongoing iPhone privacy campaign, continuing its collaboration with Crosstalk comedian Yue Yunpeng to highlight how users can manage app permissions and control access to their personal information. Created by TBWA\Media Arts Lab Shanghai...
![[Community Program] Think HQ and CultureVerse](https://marketech-apac.com/wp-content/uploads/2026/07/Community-Program-Think-HQ-and-CultureVerse.webp)
Australia – Think HQ and its multicultural division, CultureVerse, have launched a two-year nationwide community engagement program with the Australian Government aimed at increasing participation in bowel cancer screening through local partnerships and community-led activations. Running throughout 2026...
![[Whitepaper] Rebel & Soul brand memorability](https://marketech-apac.com/wp-content/uploads/2026/07/Whitepaper-Rebel-Soul-brand-memorability.jpg)
Singapore – A new neuroscience study by Singapore-based brand experience agency Rebel & Soul suggests that many marketing campaigns may be capturing consumers’ attention without leaving a lasting impression. Published in the whitepaper The Three Trillion Dollar Question, the six-month study...
![[Brand Campaign] 7-Eleven](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Campaign-7-Eleven.webp)