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Category: Marketing

Real estate advisory firm EDMUND TIE refreshes brand identity as ETC
Real estate advisory firm EDMUND TIE refreshes brand identity as ETC
Posted on January 10, 2025
by Fatima Baduria
Singapore – EDMUND TIE & Company, a commercial real estate advisory firm in Singapore, has refreshed its brand identity as ETC in line with its 30th anniversary. The rebrand to ETC marks the company’s evolution as it traverses the dynamic real estate industry. The tagline ‘local at heart, global...
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Coffee chain Oriental Kopi’s $40.9m IPO to fuel expansion through new outlets
Coffee chain Oriental Kopi’s $40.9m IPO to fuel expansion through new outlets
Posted on January 10, 2025
by Teddy Cambosa
A portion of the funds, amounting to $8m, will be allocated to expanding the brand’s footprint with plans to open 13 new outlets across Malaysia and two in Singapore this year. 
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bukalapak-Indonesia-shut-down-physical-goods
Indonesia’s Bukalapak to phase out physical goods, shift focus to virtual products, digital services
Posted on January 10, 2025
by Aliza Carmona
Indonesia-based e-commerce firm Bukalapak has revealed plans to phase out the sale of physical goods on its marketplace, redirecting its focus toward virtual products and digital services.
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Malaysia Airlines’ new global campaign invites travellers to embrace the joy of discovery
Malaysia Airlines’ new global campaign invites travellers to embrace the joy of discovery
Posted on January 10, 2025
by Teddy Cambosa
These efforts support the ‘Visit Malaysia’ 2026 initiative, presenting the nation's vibrant charm to a worldwide audience.
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Getty Images, Shutterstock to merge, targets creating ‘premier visual content company’
Getty Images, Shutterstock to merge, targets creating ‘premier visual content company’
Posted on January 10, 2025
by Teddy Cambosa
The merger of Getty Images and Shutterstock will result in a more comprehensive and diverse content library, delivering greater value to customers, enhancing opportunities for contributors, and strengthening their dedication to inclusive and representative content. 
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britannia talented nature shape india
Britannia’s new campaign reshapes outdoor advertising to embrace the environment
Posted on January 10, 2025
by Aliza Carmona
Britannia has teamed up with creative agency Talented for a unique campaign where nature takes centre stage, shaping the brand’s outdoor advertising in a new way.
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Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Posted on January 10, 2025
by Fatima Baduria
Media investment company GroupM welcomes Crisela Magpayo-Cervantes as its new chief executive officer for the Philippines, marking her return to the group since previously working with its agency, Mindshare.
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What’s NEXT in Marketing: Brand Generosity—The New Catalyst for Sustainability
What’s NEXT in Marketing: Brand generosity—the new catalyst for sustainability
Posted on January 10, 2025
by MARKETECH APAC
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
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Medallia names Mark Bishof as chairman, CEO; announces key senior hires
Medallia names Mark Bishof as chairman, CEO; announces key senior hires
Posted on January 9, 2025
by Fatima Baduria
Medallia, Inc., a software-as-a-service (SaaS) company, has named Mark Bishof as its chairman and chief executive officer (CEO), formerly from Qualtrics and Clarabridge.
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adidas signs multi-year partnership with Mercedes F1 team
adidas signs multi-year partnership with Mercedes F1 team
Posted on January 9, 2025
by Teddy Cambosa
Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.
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