Category: Marketing
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
Singapore – ASICS has unveiled its new global brand campaign, ‘Move Your Body, Move Your Mind’, featuring a reimagined version of The Beach Boys’ classic song ‘Good Vibrations’. The campaign emphasises ASICS’ focus on the impact of physical activity on both mental and physical wellbeing. The campaign...
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park. The celebration is being hosted in collaboration...
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
Under the renewed agreement, the airline will continue to fly all 19 AFL and AFLW clubs nationwide, transporting players, coaches, league officials and support staff.
Singapore – Criteo has introduced its ‘Agentic Commerce Recommendation Service,’ a new solution designed to power AI shopping assistants with accurate, commerce-grade product recommendations built on real-world shopping data. As large language models evolve into AI shopping assistants and retailers deploy...
India – Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to launch special edition packs inspired by the global anime series ‘Naruto’. The move makes Britannia one of the first FMCG brands in India to partner with the franchise. The launch is accompanied by the #TreatItJutsuItWinIt...
The account will be managed in collaboration with INNOCEAN’s international teams based in Seoul, Frankfurt, Dubai, New Delhi and Jakarta.
Singapore – HeritageSG and Tencent have formed a strategic partnership to introduce immersive, game-based learning and conversational AI across HeritageSG’s institutions and programmes, beginning with the launch of WonderBot 2.0 at the Children’s Museum Singapore (CMSG). WonderBot 2.0 debuts as part...
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
