Philippines – Media investment company GroupM welcomes Crisela Magpayo-Cervantes as its new chief executive officer for the Philippines, marking her return to the group since previously working with its agency, Mindshare. The appointment will be effective in February.
With over 20 years of experience in the industry, Magpayo-Cervantes brings expertise in leveraging technology to her marketing strategies.
Magpayo-Cervantes has served as director of digital practice at Mindshare Philippines and more recently as Mindshare Indonesia’s principal partner. She began her career in the industry at Ogilvy Philippines, where she served as an account director.
Prior to rejoining GroupM, Magpayo-Cervantes held the role of vice president head of media and marketing communications at Globe Telecom for three years.
During her tenure at Globe, she has led the digital and creative transformation of the company and the marketing communications industry, maintaining her commitment to talent development.
