Category: Marketing
United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist....
While brought together under this umbrella, the agencies are expected to continue operating independently, with their individual brands remaining in the market.
Australia – Bankwest has launched a new campaign in collaboration with advertising agency Bear Meets Eagle On Fire, highlighting new features on the bank’s Just Enough Bank platform. The campaign comprises three videos depicting Bankwest customers navigating surreal scenarios, including becoming their...
A key defining term that the report highlighted is ‘dystoptimism’, a coined term that notes that as old systems crumble, individuals, communities, and innovators are building new, human-centered solutions,
India – Meta has launched the third edition of its ‘Scam Se Bacho’ campaign, a digital awareness initiative aimed at helping people recognise and avoid online scams. The campaign features actor Neena Gupta and several leading digital creators, including Sukriti Chaturvedi, Yuvraj Dua, and Shreyas Mendiratta....
Singapore – Coca-Cola has launched its Chinese New Year 2026 campaign across Singapore and Malaysia, uniting the two markets through music, design, and shared festive experiences under the theme “Grab a Coke & Huat Together This New Year”. At the centre of the campaign is the Coca-Cola Chinese New...
Bangkok, Thailand – Perfumery JOURNAL has partnered with CJ WORX to launch a campaign for A Love Journey, an in-person event introducing the brand’s new line of body oils. The campaign incorporates the common Thai practice of using heart stickers on Valentine’s Day, linking it to the new body oil collection....
Released ahead of the Chinese New Year period, 'The Promise' is positioned against a time traditionally associated with prosperity and abundance.
Hong Kong – Homegrown supermarket chain Wellcome has transformed its Prosperous Garden branch into a nostalgia concept store, offering shoppers a retro-themed experience that celebrates Hong Kong’s cultural heritage and collective memories. The Prosperous Garden branch, located opposite the Old Yau Ma...
United States – Alongside the launch of its AI-powered cancer support programme, Publicis Groupe has rolled out a campaign under its Working With Cancer movement, spotlighting the role employers can play in assisting employees diagnosed with cancer. The campaign centres on a film created by Publicis...
