Category: Marketing
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
Singapore – Global sleep wellness brand Heveya is marking World Sleep Month with a series of immersive experiences across Singapore, inviting residents to explore the benefits of restorative rest through guided sessions and experiential pop-ups. Anchored around World Sleep Day on 13 March, the month-long...
Bangkok, Thailand – Thailand is preparing a proposal to introduce a phased tax on high-sodium packaged foods in a move that aims to support broader efforts to address salt-related health disorders, such as hypertension and kidney disease. According to Rachada Wanichakorn, deputy director-general of...
Singapore – TBWA\Singapore has launched an Innovation Lab in Singapore, establishing the first Centre of Excellence in its Asia-Pacific network with support from the Singapore Economic Development Board to accelerate AI-led brand innovation. The Lab is intended to help companies develop scalable brand...
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva. During Ramadan, warungs and wartegs...
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
Manila, Philippines – British retailer Marks & Spencer, operated in the Philippines by Rustan Marketing Specialists Inc., has announced it will close all its stores in the country on 2 May 2026. As confirmed by STORES SPECIALISTS, INC., a wholly owned subsidiary of SSI Group Inc., in a BusinessWorld...
Over the past year, the company said it has undergone a transformation under independent ownership, with increased investments in talent, technology and partnerships.
Australia – Appliance maker Westinghouse Electric Corporation is targeting younger consumers with a social-first campaign designed to reposition fridges as markers of identity rather than purely functional household items. Developed with Connecting Plots Group, the campaign builds on the brand’s “Happy...
![[Statement] GreenGSM](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-GreenGSM.jpg)