Category: Marketing
Hong Kong – Marking the finale of its 60th anniversary celebrations, Swire Coca-Cola Hong Kong has opened its upgraded ‘Hong Kong Coca-Cola Museum’ to the public for the first time. Operating under the theme “Made in Hong Kong”, the museum will host three public guided tours on 7 March 2026 as part of...
The short film features local entertainment figures including Louisa Chong as Mei, Goh Kee Kuang as Lim, Khatijah Tan as Salmah and Sukania Venugopal as Rani, who portray the story’s central characters.
Bangkok, Thailand – KFC Thailand has launched a new campaign developed with Wolf BKK to accompany the introduction of a limited-time menu item, the Kaprao Crispy Chicken Rice Bowl. Titled “The Routine Menu, Done the KFC Way,” the campaign pokes fun at the social notion of a “correct” kaprao recipe. It...
United States – Nike has reintroduced ‘All Conditions Gear’ (ACG), a dedicated outdoor-performance brand aimed at athletes engaged in trail running, hiking, and other outdoor exploration. The brand’s relaunch follows more than four decades of serving adventurous athletes globally. “This is a defining...
Singapore – AIA Group has launched a new regional campaign, ‘Rethink Healthy’, created by BBH Singapore, calling on people across Asia to question long-held definitions of health and adopt a more inclusive, compassionate view of wellbeing. The work follows three character-led films, released monthly,...
Vietnam – European automaker Škoda has teamed up with creative partner Happiness Saigon for a new brand campaign in Vietnam which redefines exploration as not just travelling far, but experiencing life through the everyday use of a car. For many Vietnamese consumers, car ownership has traditionally been...
The tender process will be conducted through SAP Ariba, TM’s procurement platform.
Bangkok, Thailand – Central Pattana has launched its Valentine’s Day campaign, ‘Love in Motion’, running from 6 to 16 February. Built on the theme ‘Invisible Force — Love is the Driving Force’, the campaign frames love as a motivating force across everyday life, supported by both on-ground activations...
New Delhi, India – ACPL Exports has launched TrueSilver, a direct-to-consumer, digital-first silver jewellery brand aimed at millennial and Gen Z consumers. The launch marks the company’s entry into the domestic consumer jewellery market after decades of manufacturing and exporting silver jewellery internationally....
Sharma will be responsible for leading the company’s operations across Southeast Asia, with a focus on strengthening alignment with Kantar’s global strategy and accelerating growth across the region.
