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Category: Marketing

Prashant with IAA Malaysia Executive Committee members
Entropia’s Prashant Kumar appointed advisor to Malaysia adver association
Posted on August 19, 2020
by MARKETECH APAC
Entropia's founder has been tapped by Malaysia's advertising association, IAA to become honorary adviser for the term 2020-2021.
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Former Mumbrella journalist Abigail Dawson joins Special Group as brand director
Posted on August 18, 2020
by MARKETECH APAC
Aussie independent creative agency Special Group has adopted former Mumbrella journalist Abigail Dawson for its newly created role of brand director.
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Australia’s Val Morgan, Moonlight Cinema present sponsorship ops as summer season nears
Posted on August 18, 2020
by MARKETECH APAC
Australia-based outdoor cinema Moonlight, together with its ad solutions partner Val Morgan speaks out to brands as the venue presents lucrative ops in the upcoming summer.
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amaysim x 72andSunny
Aussie telco Amaysim designates 72andSunny as creative agency
Posted on August 18, 2020
by MARKETECH APAC
Amaysim is set to release a new campaign in the last quarter of the year, and they have appointed 72andSunny as its official ad agency.
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Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador
Posted on August 17, 2020
by MARKETECH APAC
Ronghao Li will appear in the brand's global ad campaign, bearing the tagline, "Mastering your time in your way."
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TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China
Posted on August 13, 2020
by MARKETECH APAC
TCP Group introduces new Red Bull drink in China, launches 'Ni Zhen Niu" campaign, with 'Going Beyond," and 'Limitless Potential" as its central message.
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How to unlock regional opportunities and engage audiences with the right kind of insights: a marketer’s survival guide
Posted on August 11, 2020
by MARKETECH APAC
Social media analyzing service Wisesight shares 7 methodologies that regional marketers can do to enhance their diversified game plans.
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#MARKETECHMondays, Jim Guzman, Dentsu Aegis Network Philippines
#MARKETECHMONDAYS: Jim Guzman, Network Head of Social Media of Dentsu Aegis Network PH
Posted on August 10, 2020
by MARKETECH APAC
Get to know Jim Guzman as he shares his career journey and his mentor who made him back to the Philippines to build the social media capabilities of DAN PH.
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Dr. Bankee Kwan, Pricerite Group & William Yeung, HKBN Co-Owner and Executive Vice-chairman
Pricerite Group and HKBN enter a strategic business partnership
Posted on August 6, 2020
by MARKETECH APAC
This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.
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Rich results in Google's SERP when searching for 'GrabFood joins Shopback '
GrabFood joins Shopback to address the shift of F&B consumers' behavior in Singapore
Posted on July 29, 2020
by MARKETECH APAC
GrabFood has officially launched on ShopBack, enabling 1.5 million ShopBack users in Singapore to enjoy cashback on their GrabFood orders.
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