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Category: Marketing

Celebrity Product Starter Pack
Sun Life PH makes getting insurance 'friendlier' with its 'starter pack' campaign
Posted on November 17, 2020
by MARKETECH APAC
Sun Life Insurance in the Philippines wanted to ease the overwhelm of getting insurance by bundling essential products, and getting warm celebrity faces as endorsers for each pack.
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Sunny-Slices
Singapore welcomes its first veggie pizza joint from Ebb & Flow Group
Posted on November 17, 2020
by Teddy Cambosa
Sunny Slices is the country's first full-on vegetable pizza joint, premiering with three different pizza flavors.
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GYRO_Rhys_Taylor
Dentsu's Gyro APAC promotes regional head of strategy to managing director
Posted on November 17, 2020
by MARKETECH APAC
The appointment of Rhys Taylor comes as the agency recently joins Dentsu's Merkle B2B group.
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AlibabaShoppingFestival
Alibaba’s 11:11 Global Shopping Festival reels in $74.1B
Posted on November 13, 2020
by Teddy Cambosa
The 11:11 Global Shopping Festival from commerce giant Alibaba has reeled in USD74.1 billion in merchandise value across its cross platforms.
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Subway Malaysia
Subway's "More Meat, Less Marketing" campaign gains traction in Malaysia
Posted on November 12, 2020
by MARKETECH APAC
Subway's latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.
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GreatAUSeafoodBanner
AU seafood industry’s newest campaign breaks notion that seafood is hard to prepare
Posted on November 12, 2020
by Teddy Cambosa
The Seafood Industry Australia is launching its nationwide campaign to encourage more Australians patronize seafood consumption.
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Singapore CEO local media
Which Singapore CEO is the most talked about online?
Posted on November 11, 2020
by MARKETECH APAC
Chief executives of top banks emerged as the most talked about online.
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Richa Kapse Grey CoCo
Head of new Grey SEA commerce unit: ‘Commerce is borderless, and so are we’
Posted on November 11, 2020
by MARKETECH APAC
The new Grey Commerce Collective by global marketing agency Grey brings together its worldwide capabilities in retail and commerce.
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AXA Hugs For Good
AXA Insurance SG just launched a complete virtual hug generator that you can post on social media
Posted on November 10, 2020
by MARKETECH APAC
Dubbed as the #AXAHugsForGood challenge, AXA will be donating S$5 to partners Singapore Cancer Society and SportCares for every virtual hug sent.
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DisneyEMEAChristmas
WATCH: Disney’s newest video ad speaks to the ‘spirit of Filipino Christmas’
Posted on November 9, 2020
by Teddy Cambosa
Disney has released a Christmas-themed video advertisement focusing on the spirit of the long-terms traditions of Filipino Christmas.
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