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Category: Marketing

Furnishing solutions provider Boloni opens its first experience centre in Singapore
Furnishing solutions provider Boloni opens its first experience centre in Singapore
Posted on February 7, 2025
by Fatima Baduria
Boloni, a provider of interior furnishing solutions, has unveiled its first experience centre in Singapore. 
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WPP, Amazon Music amplify cancer awareness with music-driven campaign 
Posted on February 7, 2025
by Aliza Carmona
Amazon Music and WPP have launched “Louder Than Cancer,” a campaign that brings together global artists to raise awareness for World Cancer Day.
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Sun Life Malaysia names Alif Satar as brand ambassador to advocate financial literary locally
Sun Life Malaysia names Alif Satar as brand ambassador to advocate financial literary locally
Posted on February 7, 2025
by Teddy Cambosa
It is worth noting that based on the “Insure or Unsure: Sun Life Insurance Literacy Survey” done in 2024, only 28% out of 1,107 Malaysians surveyed are confident in their knowledge of insurance and takaful products, while almost one-third (32%) have no insurance protection.
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ADK India revamps Jaipur Literature Festival website with mobile-first design, interactive features
Posted on February 7, 2025
by Aliza Carmona
Digital agency ADK India has redesigned the Jaipur Literature Festival (JLF) website, introducing a new platform aimed at improving audience engagement and supporting the festival’s evolving digital needs.
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CARSOME Group, JACCS announce strategic partnership to introduce tailored auto financing solutions in MY
CARSOME Group, JACCS announce strategic partnership to introduce tailored auto financing solutions in MY
Posted on February 7, 2025
by Teddy Cambosa
The partnership will combine JACCS' longstanding expertise and international resources with CARSOME Capital’s ecosystem and local know-how, in order to introduce tailored financing solutions in Malaysia, with an emphasis on under-served segments.
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BigBasket’s latest Valentine’s Day campaign with Talented delivers what your date never will
Posted on February 7, 2025
by Aliza Carmona
With Valentine’s Day approaching, BigBasket teams up with Talented to deliver a witty reality check on modern dating and its red flags.
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Braze expands AU presence with ANZ headquarters, local data centre
Braze expands AU presence with ANZ headquarters, local data centre
Posted on February 7, 2025
by Teddy Cambosa
ANZ has become a priority market for Braze—its fastest-growing region in APAC—thanks to successful partnerships with brands including Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
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DBS Hong Kong debuts ‘Culinary Delights’ with a focus on exclusive gastronomic experiences
Posted on February 7, 2025
by Aliza Carmona
DBS Bank (Hong Kong) Limited (DBS Hong Kong) has introduced ‘DBS Culinary Delights,’ a new marketing and customer engagement initiative designed to offer exclusive, curated dining experiences for its wealth clients.
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Ant International names Jiang-Ming Yang as chief innovation officer to transform payments, digitalisation strategy
Ant International names Jiang-Ming Yang as chief innovation officer to transform payments, digitalisation strategy
Posted on February 7, 2025
by Fatima Baduria
Ant International, a digital payment and financial technology solutions provider, has named Jiang-Ming Yang as its chief innovation officer (CIO), effective immediately.
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Around 83% of Singapore residents prioritise financial management amidst economic challenges: study
Around 83% of Singapore residents prioritise financial management amidst economic challenges: study
Posted on February 7, 2025
by Fatima Baduria
A majority of Singapore residents (83%) are prioritising financial planning as they anticipate economic challenges this year, according to a study from insurance company AIA Singapore.
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