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Category: Marketing

Paramount agrees to acquire Warner Bros. Discovery following Netflix’s exit from bidding war
Paramount agrees to acquire Warner Bros. Discovery following Netflix’s exit from bidding war
Posted on March 2, 2026
by Teddy Cambosa
If the transaction has not closed by September 30, 2026, WBD shareholders will receive a $0.25 per share “ticking fee” for each quarter, measured daily, until completion.
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DS Group Pulse Candy World Compliment Day 2026
DS Group’s Pulse Candy marks World Compliment Day with campaign recognising gig workers
Posted on March 2, 2026
by Lyene Marie Darang
New Delhi, India – Dharampal Satyapal (DS) Group’s confectionery brand Pulse Candy has launched the sixth edition of its World Compliment Day initiative, titled ‘Pulse of Moving India’. Running from February 27 to March 3, the campaign focuses on recognising gig workers and essential service providers...
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Myntra third birthday blast 2026
Myntra celebrates its third ‘birthday blast’ in new campaign with Tilt Brand Solutions
Posted on March 2, 2026
by Lyene Marie Darang
Mumbai, India – Tilt Brand Solutions has developed Myntra’s latest campaign, taking part in the third edition of its annual ‘Birthday Blast’ sale. Featuring a series of celebrity-led films, the campaign featured appearances by Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik. The films use humour-driven...
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030226 Newcastle Permanent Enigma
Newcastle Permanent rolls out integrated “Head and Heart Approved” campaign via Enigma
Posted on March 2, 2026
by Melissa Reyes
Newcastle, Australia – Newcastle Permanent has partnered with indie agency Enigma to launch “Head and Heart Approved,” a campaign developed to support its “Here for Good” brand platform. The integrated campaign will run across television, out-of-home, radio, and digital channels. The creative ad centres...
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NAB launches new home lending campaign under ‘Your Partner at Every Stage’ platform
NAB launches new home lending campaign under ‘Your Partner at Every Stage’ platform
Posted on March 2, 2026
by Teddy Cambosa
The campaign positions homeownership as more than a financial transaction, emphasising themes of long-term security, momentum and wealth creation.
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Tropicana Twister’s ‘Multiply the Goodness’ campaign returns with more focus on long-term infrastructure support
Tropicana Twister’s ‘Multiply the Goodness’ campaign returns with more focus on long-term infrastructure support
Posted on March 2, 2026
by Teddy Cambosa
According to the companies, this year’s campaign builds on the momentum of the previous edition by focusing on longer-term infrastructure support.
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WPP Cindy Rose announcement 2026
A bold reset: WPP scraps holding structure, targets £500m in savings and AI-driven growth
Posted on February 28, 2026
by Aliza Carmona
United Kingdom – After a year marked by declining revenue and margin pressure, WPP has announced a bold restructuring plan to dismantle its holding company model, deliver £500m in cost savings and rebuild growth through a fully integrated, AI-enabled operating structure. The multi-year strategic plan,...
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Minsook Cho x Mastercard
Mastercard appoints Minsook Cho as Singapore country manager
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – Mastercard has appointed Minsook Cho as country manager for Singapore, where she will lead the company’s strategic direction and business operations while working with regional and global clients headquartered in the market. Cho will oversee Mastercard’s efforts to support Singapore’s digital...
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Etihad x McLaren
McLaren Racing announces Etihad Airways partnership for 2026 season
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
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Coach Explore your story campaign main FI
Coach launches ‘Explore Your Story’ campaign highlighting storytelling and Gen Z voices
Posted on February 27, 2026
by Aliza Carmona
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
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