Marketing

Study shows Gen Zs in APAC are itching to travel with friends amid new normal

Shaina Teope | Dec 3, 2020-3

A new survey by travel and booking platform Klook revealed that Gen Zs are raring to resume travel to be able to socially reconnect.

2020’s a year of brand switch for SG consumers, new research shows

Teddy Cambosa | Dec 2, 2020-3

The current year has proved a consumer behavior shift amongst Singaporeans by brand switching, new data from Qualtrics shows.

SG’s One Faber Group renews marketing partnership with Hashmeta

Teddy Cambosa | Dec 2, 2020-3

Leisure operator One Faber Group is renewing the marketing partnership of digital marketing agency Hashmeta.

Founder of MY integrated creative agency DreamsKingdoms aims to ‘groom 100 SMEs into an international brand’

Shaina Teope | Dec 2, 2020-3

For the pilot episode of MARKETECH EXPERT UP CLOSE, we sat down with Yens Chong, the founder of Malaysia's integrated creative agency DreamsKingdoms.

WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020

Teddy Cambosa | Dec 1, 2020-3

Tinder India, in collaboration with BBH India, has released a new video campaign centering on the beuty of today's dating among Gen Z.

Bridgestone in India launches sentimental ad, salutes “heroes of the roads”

Shaina Teope | Dec 1, 2020-3

Bridgestone releases a moving film which walks viewers through the daily battle of drivers during the pandemic.

Former Marriott Int’l brand strategist joins Hong Kong Jockey Club’s exec team

Teddy Cambosa | Dec 1, 2020-3

The Hong Kong Jockey Club welcomes to its exec board former Marriott Int'l brand strategist Anthony Ingham.

PH telco Globe signs BLACKPINK as newest endorser

Shaina Teope | Dec 1, 2020-3

Globe in the Philippines is the latest telco in the country to unveil Korean superstars as brand ambassadors.

WATCH: CIMB Bank PH’s new video ad shows the stark reality of breadwinners

Teddy Cambosa | Nov 30, 2020-3

CIMB Bank PH has recently uploaded a new Christmas-themed video ad that focuses on the reality of breadwinners during the pandemic.

#MARKETECHMondays: Dabs Castillo, Co-Managing Director, M2.0 Communications

Shaina Teope | Nov 30, 2020-3

Before Dabs became a strategic leader of one of the leading digital communications agencies in the Philippines, he was a "writing mercenary." Find out how he made the inspiring transition.

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