Australia – Braze has announced the launch of its new Sydney data centre and ANZ headquarters, underscoring its deepening commitment to the Australian and New Zealand (ANZ) market. These strategic investments aim to help companies navigate evolving privacy regulations and enhance customer connections.
ANZ has become a priority market for Braze—its fastest-growing region in APAC—thanks to successful partnerships with brands including Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
Since its acquisition of local reseller NorthStar in June 2023, Braze has seen robust growth in the region, driven by increased demand for improved data security, and customer engagement solutions. The new data centre and headquarters further bolster Braze’s ability to support Australian businesses as they adapt to changes in privacy and data management.
For the company’s new headquarters, the expansion follows the scaling of its ANZ-based team to 70 professionals across Melbourne, Queensland, and Sydney. The move reinforces Braze’s long-term commitment to the ANZ market and its plans to drive continuous growth and innovation in the region.
Meanwhile, the newly-launched Sydney-based data centre—hosted on AWS—will provide customers with the flexibility needed to align with any internal policies, business needs, or data residency requirements they may have. The facility empowers brands to take control of their data, reduce risk, and build customer trust by storing information locally and following best practices.
Built for high capacity and robust performance, the centre offers local data storage and high performance, real-time data processing for customers with one to hundreds of millions of users. By keeping customer data within Australia, organisations can better align with consumer expectations around data privacy and sovereignty, while enhancing their engagement strategies.
Lewis Barnes, general manager for Australia and senior director of customer success at Braze, said, “Australia stands at the forefront of digital innovation and evolving privacy standards. Our new Sydney data centre and ANZ headquarters are a direct response to the unique needs of the Australian market.”
He added, “We’re not only providing the robust, local infrastructure that can support data sovereignty, but we’re also empowering our clients to drive customer engagement and growth in an increasingly competitive landscape. Our investment here underscores our belief in Australia’s potential and our commitment to supporting its digital transformation.”
Meanwhile, Shahid Nizami, vice president for Asia Pacific & GCC at Braze, commented, “The launch of our new data center in Australia is a major milestone for Braze and a testament to our strong commitment to the Australian market. Australia is a key player in our APAC operations, and we’re dedicated to providing our Australian customers with the best possible experience.”
He added, “This data center should enhance performance, support data sovereignty, and enable us to better serve the growing demand for our customer engagement platform in the region. We’re excited to continue investing in Australia and empowering our customers to build stronger connections with their audiences.”
