Marketing

Domino’s AU imagines reasons you won’t be able to get out of your car – including an approaching T-rex

Shaina Teope | Nov 20, 2020-3

Domino's promotes its new car park delivery by comically exaggerating reasons customers won't be able to get out of their cars.

PH installment of Colgate’s #SmileStrong campaign highlights optimism in special individuals

Shaina Teope | Nov 19, 2020-3

The Philippine strand of Colgate's global campaign "Smile Strong" spotlights on "optimism in action" among individuals with special needs.

Nissan PH taps local actor Matteo Guidicelli as brand’s new ambassador

Teddy Cambosa | Nov 19, 2020-3

Local celebrity Matteo Guidicelli is Nissan Philippine's new brand ambassador, which coincides with the company's "Dare the Impossible" campaign.

OMG’s sport & entertainment practice launches in APAC

Shaina Teope | Nov 18, 2020-3

Fuse in APAC will build on its established network in the UK and across EMEA, where work has been delivered for international brands such as PepsiCo, Nissan, and HSBC.

Sun Life PH makes getting insurance ‘friendlier’ with its ‘starter pack’ campaign

Shaina Teope | Nov 17, 2020-3

Sun Life Insurance in the Philippines wanted to ease the overwhelm of getting insurance by bundling essential products, and getting warm celebrity faces as endorsers for each pack.

Singapore welcomes its first veggie pizza joint from Ebb & Flow Group

Teddy Cambosa | Nov 17, 2020-3

Sunny Slices is the country's first full-on vegetable pizza joint, premiering with three different pizza flavors.

Dentsu’s Gyro APAC promotes regional head of strategy to managing director

Shaina Teope | Nov 17, 2020-3

The appointment of Rhys Taylor comes as the agency recently joins Dentsu's Merkle B2B group.

Alibaba’s 11:11 Global Shopping Festival reels in $74.1B

Teddy Cambosa | Nov 13, 2020-3

The 11:11 Global Shopping Festival from commerce giant Alibaba has reeled in USD74.1 billion in merchandise value across its cross platforms.

Subway’s “More Meat, Less Marketing” campaign gains traction in Malaysia

Shaina Teope | Nov 12, 2020-3

Subway's latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.

AU seafood industry’s newest campaign breaks notion that seafood is hard to prepare

Teddy Cambosa | Nov 12, 2020-3

The Seafood Industry Australia is launching its nationwide campaign to encourage more Australians patronize seafood consumption.

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