Category: Marketing
Over the past year, the company said it has undergone a transformation under independent ownership, with increased investments in talent, technology and partnerships.
Australia – Appliance maker Westinghouse Electric Corporation is targeting younger consumers with a social-first campaign designed to reposition fridges as markers of identity rather than purely functional household items. Developed with Connecting Plots Group, the campaign builds on the brand’s “Happy...
According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices. Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for...
Sydney, Australia – Non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner across Australia and New Zealand, following a competitive pitch process. Prospa, an online lender to small businesses, has supported more than 50,000 businesses across Australia...
Singapore – Agoda has launched a dedicated flagship store for Artotel Group, creating a branded digital hub designed to improve global visibility for the Indonesian hotel operator and simplify discovery of more than 100 properties across the country. The new storefront brings together Artotel Group’s...
Singapore – DoorDash will wind down Deliveroo operations in Singapore as part of a strategic decision to exit four markets and refocus investment on regions with stronger long-term growth prospects. DoorDash said the withdrawal from Singapore—alongside Japan, Qatar, and Uzbekistan—follows a multi-month...
Bangkok, Thailand – SBCX’s digital lending platform FINNIX has partnered with influencer marketing company Tellscore to launch “The Creator Lab,” a programme designed to equip aspiring content creators with practical skills across the content production value chain. The initiative brought together selected...
Singapore – The Singapore Tourism Board and Ant International have renewed a multi-year strategic partnership to accelerate tourism growth through digital innovation and seamless visitor experiences powered by Alipay+. Announced in Singapore on 25 February 2026, the agreement builds on a collaboration...
