Category: Marketing
Bangkok, Thailand – Ride-hailing platform Bolt has launched a campaign in Thailand aimed at encouraging people to choose ride-hailing instead of driving after a night out. The campaign, titled “Don’t Drink and Drive — Ride with Bolt” runs from 12 March to 30 April 2026 and targets peak nightlife hours...
Singapore – Ministry of Digital Development and Information (MDDI), through gov.sg, has launched a new Hari Raya Puasa campaign titled Kisah Musim Raya (“A Raya Tale”), encouraging Singaporeans to be more present with loved ones during the festive season. Created in partnership with creative agency DSTNCT,...
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
According to the companies, the campaign aims to encourage Malaysians to reconnect with the social and cultural aspects of the festive season through content, community initiatives and storytelling.
Manila, Philippines – Hakuhodo International Philippines Inc. (HIP) and Intersections Group have announced the formation of a Preferred Alliance in the Philippines, aimed at providing clients with more integrated and insight-driven marketing and communications solutions. Through this partnership, HIP...
The bank said the Hayat proposition represents a shift from viewing financial products as standalone transactions to a broader framework that integrates financial planning throughout a customer’s life stages.
Bangkok, Thailand – UNICEF Thailand has held the UNICEF Blue Star Gala 2026 in Bangkok as part of its Kin Rai Dee #HungryForHope campaign, an initiative aimed at raising awareness about child nutrition and mobilising support to address malnutrition in Thailand and globally. The campaign focuses on promoting...
Southeast Asia’s e-commerce market may be one of the fastest-growing globally, but its fragmented landscape often makes regional expansion challenging for brands. Consisting of multiple countries, cultures, and behaviors, brands typically struggle to bridge the gap between high-level strategy and ground-level...
India – Flipkart has rolled out an outdoor campaign in New Delhi that invites the public to put the Motorola Edge 70 Fusion’s camera to the test through a billboard installation dubbed the “Most Credible Billboard”. Unveiled on 12 March and conceptualised by Sociowash Network, the campaign is built around...
Through the initiative, the brand encourages Malaysians to explore modern interpretations of traditional Raya dishes while maintaining their cultural roots.
