Category: Marketing
Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.
Told from the perspective of Tan’s mother, the film explores the conflicted emotions of a parent who had to witness and support her son sacrifice his career, his house, his time and even his health in order to serve those who had nothing to offer him in return.
CIMB has announced a reorganisation of its senior leadership team, with Effendy Shahul Hamid, most recently the CEO of group consumer and digital banking, stepping down to pursue other interests.
UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for Spritzer. The news comes following a competitive pitch review which commenced in November 2024.
After a rigorous multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, an India-based life insurance solutions provider.
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
‘Save the Music,’ was done in collaboration with TBWAMedia Arts Lab Southeast Asia, featuring Vietnam-based artist Wren Evans.
The contemplated deal will mark a new chapter for Kantar Media as it embarks on a new phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
FleishmanHillard has appointed Thomas Skelton as the new regional lead for its research and analytics practice, TRUE Global Intelligence (TGI), overseeing operations across the Asia Pacific region.
His remit includes overseeing brand strategy, growth marketing, integrated campaigns, content and partnerships across key markets including Australia, New Zealand, Singapore, Hong Kong and Malaysia.
