Category: Marketing
Vietnam – Starbucks Vietnam has opened Starbucks Fansipan, the highest Starbucks coffeehouse in Asia, perched atop Fansipan Mountain to offer visitors a unique blend of coffee, local culture, and the stunning landscapes of northern Vietnam. Located at Sân Mây within the Sun World Fansipan Legend complex,...
India – Cheil South West Asia (SWA) has appointed Kumar Awanish as the group’s chief operating officer, following his tenure as chief growth officer. In his new role, Awanish will lead the group’s operational strategy and report to the recently appointed president & CEO, Sungkyoon Kim. Based at the...
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour,...
Bangkok, Thailand – Ride-hailing platform Bolt has launched a browser-based game that allows users to experience the realities of car ownership without the financial costs or long-term commitment. The game features four simulations reflecting common driving frustrations: sitting in a traffic jam, washing...
Singapore – Changi Airport is hosting the first and largest Singapore showcase of South Korean character Bellygom, transforming Terminal 3 into a festive experience for the March school holidays. Running from 13 March to 3 May 2026, the activation introduces visitors to Bellygom and its friends through...
Hong Kong – Reviving its classic 1980s passbook advertisement, HSBC has rolled out a nostalgic TV commercial guiding customers toward an integrated account via the HSBC HK App. Developed with creative agency Saatchi & Saatchi, social agency MSL, and media agency Omnicom Media Group, the campaign...
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030 strategic plan and highlight the university’s commitment to creating measurable societal impact. The campaign underscores SMU’s focus...
Bangkok, Thailand – Singha has renewed its official partnership with ONE Championship for an additional two years, covering 2026 and 2027, in a move the company says will strengthen Muay Thai’s position on the international stage. The extended agreement will support ONE Lumpinee, which aims to become...
