Marketing

November’s Top 5: Stories that hooked you for the month

Shaina Teope | Nov 29, 2020-3

Which stories of the month got into readers' radar the most? Take a look.

SG to anchor ‘catalytic’ dialogue on global tourism via new STB initiative

Shaina Teope | Nov 27, 2020-3

Singapore's tourism board is on a roll: its next initiative aims to bring together global partners for a forum that would discuss ideas on reactivating tourism.

Diageo MY taps Kingdom Digital as digital agency for Johnnie Walker, Singleton

Shaina Teope | Nov 26, 2020-3

Digital agency Kingdom Digital has been tapped by Diageo as official creative partner for Scotch brands Johnnie Walker and Singleton.

PH mall to launch country’s first float-in cinema in December

Shaina Teope | Nov 26, 2020-3

The Grand Canal-inspired mall in the Philippines leverages its indoor canal to open the country's first float-in cinema.

Entropia launches three new services under eCommerce arm MEDICI

Shaina Teope | Nov 25, 2020-3

The added services are aimed at optimizing each stage of the commerce funnel for brands.

GroupM pushes INCA into HK market expansion

Teddy Cambosa | Nov 24, 2020-3

GroupM is continuing its APAC expansion by launching influencer marketing company INCA into the Hong Kong market.

WATCH: Jollibee’s Christmas ad shines on the ‘gift of family’ amid pandemic

Shaina Teope | Nov 24, 2020-3

Jollibee once again touches its main market segment – the Filipinos – with its latest Christmas ad which spotlights on the blessing of family amid the pandemic.

Manulife SG gives back to local healthcare workers through ‘Sky Nets’ treat

Teddy Cambosa | Nov 24, 2020-3

Manulife Singapore is giving back to healthcare workers in the country by giving them admission passes to Manulife's 'Sky Nets' attraction.

Singtel resorts to mini sitcom to help up Singaporeans’ scam quotient

Shaina Teope | Nov 23, 2020-3

Singapore's telco giant Singtel has released a sitcom-like campaign to educate citizens on different forms of scams.

Game dev Moonton unveils Manny Pacquiao as new ‘Mobile Legends’ ambassador

Teddy Cambosa | Nov 23, 2020-3

Filipino boxer Manny Pacquiao is the new face of the video game Mobile Legends, announced as part of Moonton's Project NEXT initiative.

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