PH-based finance app Lista unveils bold rebranding, shifts focus to personal finance

Manila, Philippines – Financial management app Lista launched its new branding to underscore its strategic shift towards offering personal finance services for users.  Lista’s rebranding introduces ‘Finn the Carabao’, a lovable and relatable character that is set to become a prominent symbol of the brand in its aim to make...

Nando’s appoints The Chariot Agency as creative partner for Singapore, Malaysia

Singapore – Fast casual chain Nando’s has appointed The Chariot Agency as its creative partner for Singapore and Malaysia. This follows a call to pitch from Nando’s Malaysia & Singapore at the end of July for the business that includes creative and social retainer. Through the mandate, Nando’s plans to...

Astro ceases home shopping business Go Shop amidst strategic business review

Kuala Lumpur, Malaysia – Astro has announced that it is now ceasing the operations of its home shopping business Go Shop, following a strategic business review alongside Korean joint venture partner GSR. The exit officially takes effect on October 11. According to both companies, both have agreed to cease operations...

Majority of marketers in APAC say AI will transform how they work in the next year

Singapore – Marketers in APAC are ready to embrace AI with a majority of them feeling confident about using the technology, according to new research from global business and employment-focused social media platform LinkedIn.  LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region...

Lalamove ‘makes a pawfect move’ in new campaign to deliver care to rescued pets

Singapore – On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points. Lalamove also partnered with SOSD, an animal shelter based in Singapore that rescues, rehabilitates, and finds new homes for stray...

Monde Nissin appoints Initiative as integrated media agency of record

Manila, Philippines – Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for Philippine food and beverages company Monde Nissin through the launch of ‘Crave’, their dedicated team assigned exclusively to the company.  Initiative’s appointment encompasses all media and buying duties for...

Resorts World Genting unveils all-star kid ensemble of ‘chief experience officers’

Kuala Lumpur, Malaysia – Resorts World Genting has unveiled its latest roster ‘chief experience officers’ (CEO) but with a twist–all of them are an all-star ensemble of kid content creators, whose job is to promote and highlight Resorts World Genting as a premier integrated resort in Malaysia as well as...

Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour

APAC – Tinder and its parent company, Match Group have released their latest ad campaign featuring Mean Girls actor Jonathan Bennett to help remind users how to avoid online financial scams and toxic behaviours.  The campaign follows Tinder’s recent in-app safety messages that rolled out across Southeast Asia as well...

FCB SHOUT announces strategic appointments to creative, brand management, operational talent roster

Singapore  – FCB SHOUT recently made important strategic hires and promotions in its operations, creative, and brand management divisions, which took effect in September 2023. Jonathan Chan, James Voon, and Suah Boon Chuan have been promoted from associate creative directors to creative directors, taking on expanded roles that involve managing...

Maybank Singapore appoints Arena Media Singapore as media agency of record

Singapore – Maybank Singapore has announced its appointment of advertising agency Arena Media Singapore as its media agency of record. The appointment takes effect immediately. Following the appointment, Arena Media Singapore will be spearheading Maybank Singapore’s integrated and digital media planning and buying strategies, aiming to enhance brand presence and...