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Category: Marketing

Mega campaigns affect shopping behaviour: report
Mega campaigns key factor of shopping behaviour in SEA: report
Posted on March 29, 2022
by Carlo Sarabia
This report by Lazada and Milieu Insights found out that over 67 per cent of SEA shoppers now anticipate and participate in Mega Campaigns.
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Bastion boosts creative team with two new senior hires
Bastion boosts creative team with two new senior hires
Posted on March 29, 2022
by Christian Calma
Australia-based marketing and communication agency Bastion has announced the addition of Angela Morris as national chief strategy officer and Ana Lynch as Sydney managing partner to its creative team.
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Clemenger BBDO Melbourne named creative AOR of Victoria’s Department of Transport
Posted on March 29, 2022
by Jean Cabico
Clemenger BBDO Melbourne will manage the creatives of Public Transport Victoria, VicRoads, and Regional Roads Victoria.
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Expert Up Close: Charlotte Ward, founder at Agnes Media
Expert Up Close: Charlotte Ward, founder of Agnes Media
Posted on March 28, 2022
by Christian Calma
This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency.
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Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC
Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC
Posted on March 28, 2022
by Christian Calma
In the conversation, Raushida highlighted her leadership philosophy and the necessity of technology adoption, as well as her thoughts on the importance of creative automation for brands.
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Media-Publishares-Damodaran-and-Trefilov
Media Publishares unveils new senior leadership elevations
Posted on March 28, 2022
by Jean Cabico
Natasha Damodaran and Alexander Trefilov will be based in Singapore and will report to Michael von Schlippe, Media Publishares’ president.
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‘Join The Dark Side’ says Pizza Hut Hong Kong for Earth Hour 2022
‘Join The Dark Side’ says Pizza Hut Hong Kong for Earth Hour 2022
Posted on March 28, 2022
by Carlo Sarabia
Pizza Hut has announced its latest campaign in support of Earth Hour 2022 entitled 'Join The Dark Side".
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Empowered Women 2022 Series: Azadeh Williams, founder and managing partner at AZK Media
Empowered Women 2022 series: Azadeh Williams, founder and managing partner at AZK Media
Posted on March 28, 2022
by Christian Calma
In the conversation, Azadeh shared her leadership philosophy as well as her advice for women marketers struggling in finding a balance between personal and professional life.
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Quickbooks’ latest campaign celebrates the skills of accountants, bookkeepers
Quickbooks’ latest campaign celebrates the skills of accountants, bookkeepers
Posted on March 28, 2022
by Teddy Cambosa
Quicbook's latest campaign that celebrates the feats and achievements of accountants and bookkeepers, depicting them as not just normal accountants.
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igital bank UNObank rebrands as UNO Digital Bank ahead of Q2 launch
Digital bank UNObank rebrands as UNO Digital Bank ahead of Q2 launch
Posted on March 28, 2022
by Christian Calma
The new name emphasizes the bank's online presence. After rebranding to a new name and logo, the company's visual identity has been overhauled, with a fresh color palette and new iconography.
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