Category: Marketing
Landor & Fitch, a brand consulting firm under WPP, has announced its official rebranding as Landor as it introduces expanded consulting capabilities. Inspired by the transformative power of water, the brand’s refreshed ultramarine identity pays tribute to the origins of the business founded by Walter...
Singapore – In an effort to establish meaningful connections with guests, global hospitality group Accor has recently partnered with Accenture to spearhead its forthcoming digital content strategy. This follows their commitment to increase the brand’s content production scalability and consistency in...
Coles 360 has teamed with out-of-home (OOH) adtech company Broadsign to improve the Coles 360 network of digital screens at shop entrances. Coles continues to partner with its cooperation with NOVA Entertainment, extending the Coles Radio arrangement, following a thorough examination of the Australian...
Prior to her appointment, Johnson served as the chief marketing officer of Talkdesk, where she led the firm’s marketing organisation through a transformative growth period, taking the company from 66th place in the Forbes Cloud100 list in 2019 to 8th place in 2022 and 2023.
Full sensory experience agency The Company We Keep (The CWK) has expanded its SEA team and offerings with the addition of Tam Xu as project director and Nicole Pow and Deon Tan as project managers.
Almost half, or 44%, of Thai consumers are more trusting of GenAI’s content, and 42% believe it is safe for use, a report from Publicis Sapient revealed.
Grab has set aside the area to provide 53 domestic retailers visibility on the international scene. The program seeks to show the wide variety of culinary options that visitors can choose from when visiting Southeast Asia using the Grab app.
Singapore – Havas Market, the e-commerce arm of the Havas Media network, has recently announced the appointment of Shermaine Lau as its new head for Singapore. This appointment follows her decade-long expertise in the e-commerce landscape, leveraging the company’s digital transformation, brand acceleration,...
Kuala Lumpur, Malaysia – As the country strives to enhance training opportunities and digital competitiveness, the Malaysian government has recently signed a memorandum of understanding with global technology company Google. This collaborative effort offers businesses of varying sizes to further develop...
Chinese catering group Fulum Group Holdings has entered into a strategic cooperation agreement with Sunpark Holdings, an F&B corporation in Japan, to further expand its diversified F&B offerings.
