Category: Marketing
Australia – Coopers, a locally owned and operated big-beer brand in Australia, has recently announced its latest multi-touchpoint campaign, celebrating its position in the local brewing industry of the country. Titled “Local, Everywhere,” this initiative alongside advertising agency, Special Australia,...
A further 47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. Only 2% of complaints were dismissed.
Interactive indoor theme park chain KidZania has announced the appointment of Hasmukh M. Gorava as its new marketing head in India.
For Kantor, she wanted to create an agency that helps businesses prioritise sustainability through compelling campaigns that drive bottom line results.
Recent survey reveals that Gen Z in Singapore are most likely to purchase through social media sites
Generation Z consumers have a stronger preference for TikTok, accounting for 46% of users, exceeding the usage percentages of other generational groups, such as 30% for Millennials and 23% for Generation X. Furthermore, both Generation Z (41%) and Millennials (37%) are more likely to use Instagram for...
Manila, Philippines – Following the significant digital participation of AI, Google’s latest e-Conomy report for Southeast Asia revealed the accelerated growth for Philippines is expected to reach double digital growth from 2023 to 2025, positioning itself as one of the region’s fastest-growing economies....
AIA Singapore has announced the appointments of Irma Hadikusuma as chief marketing and proposition officer and Peter Lee as chief technology officer. Their roles will take effect on December 1 and November this year respectively.
Volkswagen India has partnered with integrated marketing agency DDB Mudra Group for its latest ‘Whatever Diwali Brings You, We Got You’ campaign that explores the chaotic fun of last-minute Diwali preparations.
Spanning 38,400 square feet, the expansive store will feature MUJI's increased product range across various concepts, scales, and varieties, including the Singapore-first MUJI Renovation.
Melbourne, Australia – With the recent cases of economic downturn, a state of account-based marketing report from advertising agency xGrowth demonstrated how market leaders across the APAC region bring modern B2B marketing approaches into service, leveraging account-based marketing. Key insights from...
