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Category: Marketing

This Filipino salon brand to hold an all-female esports tournament
This Filipino salon brand to hold an all-female esports tournament
Posted on April 5, 2022
by Carlo Sarabia
The Philippines long-standing salon brand David's Salon, has jumped into the esports wave with its all-female esports tournament --David's Salon Cup.
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Esports firm Ampverse secures US$12m in new funding, to expand to PH & ID
Esports firm Ampverse secures US$12m in new funding, to expand to PH & ID
Posted on April 5, 2022
by Carlo Sarabia
Esports company Ampverse has announced its latest US$12m Series A fund raise that was led by investment fund Falcon Capital.
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APCO Worldwide announces double leadership change in Singapore
APCO Worldwide announces double leadership change in Singapore
Posted on April 5, 2022
by Teddy Cambosa
The changes at Singapore leadership follows APCO Worldwide's bolstering efforts in Asia-Pacific.
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TAT, Thai AirAsia to launch initiatives to boost tourism in Thailand
TAT, Thai AirAsia to launch initiatives to boost tourism in Thailand
Posted on April 5, 2022
by Christian Calma
The Tourism Authority of Thailand (TAT) and Thai AirAsia have partnered up to promote Thailand in key ASEAN and South Asian markets.
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upGrad-Abroad-new-campaign
Indian actor Amitabh Bachchan ‘loses his cool’ in edtech upGrad’s new ad film
Posted on April 5, 2022
by Jean Cabico
Developed with The Womb, the new ad film by upGrad features Indian actor Amitabh Bachchan, wreaking havoc at the upGrad headquarters.
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SKODA AUTO India SLAVIA model
India’s ŠKODA AUTO taps into nostalgia for the ‘car in your heart’ with latest campaign
Posted on April 5, 2022
by Carlo Sarabia
ŠKODA AUTO in India has unveiled its latest heart touching campaign to highlight its latest model -the ŠKODA SLAVIA.
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Lenovo appoints dentsu international as paid media partner in APAC
Lenovo appoints dentsu international as paid media partner in APAC
Posted on April 5, 2022
by Teddy Cambosa
dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence.
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Grey Singapore launches new brand identity for Spark Connections
Grey Singapore launches new brand identity for Spark Connections
Posted on April 5, 2022
by Christian Calma
With its new brand strategy, Spark Connection promises to never stop looking for new ways to inspire consumers to take risks and explore new opportunities. The new look and tagline are supported by an integrated campaign that includes influencer marketing.
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ACKO uses humorous cues to promote car insurance offering in latest ad
ACKO uses humorous cues to promote car insurance offering in latest ad
Posted on April 5, 2022
by Teddy Cambosa
The new campaign by ACKO aims to encourage users to check out their car insurance offering amidst the upcoming IPL season.
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Red Havas introduces corporate affairs practice, appoints Matt Thomas to leadership
Red Havas introduces corporate affairs practice, appoints Matt Thomas to leadership
Posted on April 5, 2022
by Carlo Sarabia
Red Havas has launched its dedicated corporate affairs practice and has appointed Matt Thomas to a leadership position.
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