Category: Marketing
France – Untie Nots, a leading Software as a Service (SaaS) company and a member of the Eagle Eye Group, has recently appointed Jean-Matthieu Schertzer as its inaugural chief AI officer. This appointment follows the company’s commitment to integrating AI solutions and its rapid adoption across the retail...
Around 87% of Singaporeans said brands need to take responsibility to help safeguard the future of the planet, a study by Human8 and Space Doctors revealed.
Illinois, USA – Popular fast food chain McDonald’s has recently unveiled the inauguration of its latest mood-boosting brand spin-off CosMc’s, centred around beverage offerings. CosMc’s is a beverage-centric concept with avant-garde flavours and mood-boosting treats, featuring unexpected flavour combinations...
Running from the end of October to early November 2023 across Southeast Asia and Taiwan, the campaigns saw Colgate offering shoppers highly attractive discounts on its range of recyclable and sustainable oral, personal and home products.
The creation of the new brand platform is accompanied with a new brand toolkit, complete with a library of assets for use across digital, social, and various destinations and occasions.
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to international financial services provider Allianz Group to service the account on both a global and market-by-market basis.
Malaysia – In an effort to defend the company’s creative integrity, the Association of Accredited Advertising Agents Malaysia (4As) has recently expressed its utmost denunciation of Persatuan Insurans Am Malaysia (PIAM) and the Malaysian Takaful Association’s assertion of ownership and retention rights...
Tech-driven media company Hepmil Philippines, a regional arm of Hepmil Media Group, has launched a series of new programmes that aim to strengthen the capabilities and skills of all talents and creators under its network.
GrabAds’ recent Southeast Asia Travel Insights 2023 report revealed that 72% of its in-app survey respondents are eager to travel abroad over the next 12 months. This number marks a substantial 84% increase since the reopening of borders - in just one year.
In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see.
