Category: Marketing
The campaign promotes sustainable travel behaviour by highlighting special deals from Alipay+ and its partners. These benefits include free international mobile data packages, in-app savings available across Alipay+'s vast merchant network, and the opportunity to receive 100% rebates at participating...
Tender Care, a brand under Colgate-Palmolive, has officially launched its newest ‘Unbox the World’ campaign that addresses how Filipino parents navigate family life in post-pandemic reality.
Melbourne, Australia – With the widespread adoption of AI in various industries, the latest report from Media Collateral revealed a significant percentage in the incorporation of generative AI among communication professionals throughout the Asia Pacific region, with marketers and journalists emerging...
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner. This appointment comes after the agency’s success in a two-round pitch process involving multiple...
Bakery supply store RedMan, a part of Phoon Huat Pte Ltd, has teamed up with creative agency The Secret Little Agency for its newest ‘#JustBakeIt’ campaign that encourages Singaporeans to consider baked goods as the ultimate gift for anyone.
McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.
The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.
Lee Williamson will be based in Hong Kong as the Post's executive director of Specialist Publications (SP). In this role, he will direct the Post's Lifestyle Content Division and oversee the expansion of publications such as Style, 100 Top Tables, and XXIV. And Celine Asril has been appointed as the...
Sydney, Australia – Following HubSpot’s recent announcement regarding Australia’s state of customer connection report, the latest data from market research company YouGov revealed the major challenges surrounding interactions between businesses and their customers, indicating the majority of Australian...
