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Category: Marketing

Alcohol brand Asahi launches first-ever 3d billboard in Hong Kong
Alcohol brand Asahi launches first-ever 3D billboard in Hong Kong
Posted on May 13, 2022
by Christian Calma
As part of their global campaign 'Beyond Expected,' which aims to introduce consumers to modern Japan, Asahi and dentsu International Hong Kong created the first-ever 3D billboard of an alcoholic brand in Hong Kong.
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Ex-Scoot Campbell Wilson appointed as CEO, MD of Air India
Ex-Scoot Campbell Wilson appointed as CEO, MD of Air India
Posted on May 13, 2022
by Teddy Cambosa
Campbell Wilson brings into Air India 26 years of aviation industry expertise across both full service and low-cost airlines. 
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Airpoints-campaign
Air New Zealand shows how daily spending can unlock ‘joy’ in travel in new campaign
Posted on May 13, 2022
by Jean Cabico
The new campaign by Air New Zealand's loyalty programme Airpoints highlights how it enables New Zealanders to experience their dream travel.
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Agoda partners with Visa to offer interest-free credit card instalments for travellers in SEA
Agoda partners with Visa to offer interest-free credit card instalments for travellers in SEA
Posted on May 12, 2022
by Christian Calma
Through the partnership, Agoda and Visa aim to broaden payment options via Agoda's mobile app and website, with no additional charges or fees to meet the needs of all travellers.
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Grab PH launches on-ground celebration ‘Grab Caravan’ centred on food diversity
Grab PH launches on-ground celebration ‘Grab Caravan’ centred on food diversity
Posted on May 12, 2022
by Teddy Cambosa
After its stint in the Rizal province, the Grab Caravan will be visiting Cavite, Cebu, and Pampanga in the coming months in the Philippines.
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Re-Remi-Couzelas-Group-Head-of-Optus
Remi Couzelas rejoins Re as new group head for Optus
Posted on May 12, 2022
by Jean Cabico
Remi Couzelas will be managing Optus’ business across Re and the telco’s bespoke built in-house offering Yes Agency.
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McDowell’s No. 1 gathers IPL players to chant different ‘Yaari’ cheers in new campaign
McDowell’s No. 1 gathers IPL players to chant different ‘Yaari’ cheers in new campaign
Posted on May 12, 2022
by MARKETECH APAC
'Yaari' means friendship. The campaign aimed to bring the energy and camaraderie of the IPL games to people's screens.
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Hivestack
Hivestack launches metaverse-oriented research division
Posted on May 12, 2022
by MARKETECH APAC
The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart’s digital assets.
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PLDT-and-Smart-GoCamNorte
PLDT launches tourism app for Camarines Norte province
Posted on May 12, 2022
by Jean Cabico
The new app by PLDT taps mobile technology to promote culture and heritage of Camarines Norte province in the Philippines.
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vmly&r-asia-names-nick-pan-as-new-chief-commerce-and-strategy-officer
VMLY&R Asia names Nick Pan as new chief commerce and strategy officer
Posted on May 12, 2022
by Christian Calma
In his new role, Nick Pan will oversee VMLY&R Asia's strategic initiative to combine commerce and strategy, employing brand experience and customer experience to drive business growth and commercial outcomes for brands.
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