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Category: Marketing

What’s NEXT Interview: GroupM Nexus’ Kathryn Domingo on the outlook of TV advertising in the Philippines
What’s NEXT Interview: GroupM Nexus’ Kathryn Domingo on the outlook of TV advertising in the Philippines
Posted on February 22, 2024
by Teddy Cambosa
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
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Stagwell adds Philippine gaming & brand experience agency Octopus&Whale to global affiliate network
Stagwell adds Philippine gaming & brand experience agency Octopus&Whale to global affiliate network
Posted on February 22, 2024
by Teddy Cambosa
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
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PLDT cancels proposed acquisition of ABS-CBN’s Sky Cable
PLDT cancels proposed acquisition of ABS-CBN’s Sky Cable
Posted on February 22, 2024
by Teddy Cambosa
MARKETECH APAC checked both stock disclosures of PLDT and ABS-CBN for further information, but no other details of the reason for the acquisition cancellation have been disclosed as of this writing.
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MARKETECH-PHOTOS
Prasert Vijitpawan joins Leo Burnett Thailand as chief creative officer
Posted on February 22, 2024
by Aliza Carmona
Advertising agency Leo Burnett has appointed Prasert Vijitpawan as the new chief creative officer in Thailand.
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MARKETECH-PHOTOS-_1_
Atome teams up with Mastercard to convert rewards points into gaming credits in PH
Posted on February 21, 2024
by Aliza Carmona
Digital financial services platform Atome has partnered with Mastercard to allow Atome card holders in the Philippines to convert their rewards points into gaming credits via the Mastercard Gamer Xchange (MGX).
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Australian Ethical encourages Aussies to help save the environment in latest campaign
Australian Ethical encourages Aussies to help save the environment in latest campaign
Posted on February 21, 2024
by Teddy Cambosa
Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing nature’s beauty and life that is worth saving. 
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Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Posted on February 21, 2024
by Teddy Cambosa
Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.
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PubMatic’s Peter Barry returns to APAC as VP, addressability and commerce media
PubMatic’s Peter Barry returns to APAC as VP, addressability and commerce media
Posted on February 21, 2024
by Teddy Cambosa
In his new role, he will be responsible for rolling out PubMatic’s commerce media solution, Convert, across the APAC region. Convert provides retailers, brands and advertisers with a unified audience monetisation and acquisition platform to maximise the reach and revenue of commerce media, one of the...
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W Communications nabs PR remit of VP Bank Asia
W Communications nabs PR remit of VP Bank Asia
Posted on February 21, 2024
by Teddy Cambosa
Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand's story and positioning.
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Motorola India appoints Dentsu Creative as creative partner
Motorola India appoints Dentsu Creative as creative partner
Posted on February 21, 2024
by Teddy Cambosa
Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms for Motorola.
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