Category: Marketing
7-ELEVEN has partnered with The Shout Group’s creative arm, FCB SHOUT, for its latest campaign, which features a live-action music video and a new brand ambassador.
“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.
For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.
The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.
B2B full-service marketing agency Green Hat has announced its expansion to Singapore with a new office and the appointment of Shawn Low as the new Singapore director to spearhead the agency’s growth across APAC.
This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads.
Global marketing and communications group Stagwell has announced it has added the Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.
The initiative, conceptualised alongside Ogilvy Singapore, stems from the recognition of underarm shaming as a persistent issue that diminishes women’s self-esteem and confidence. 8 in 10 Filipino women won’t raise their arms because of underarm insecurity.
Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
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