Category: Marketing
Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab. In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors...
Antibacterial soap brand Defensil is spotlighting evolved germs in its latest campaign with advertising agency GIGIL.
Hong Kong – HSBC Credit Card has unveiled the “Red Hot Chef” reality show, marking Hong Kong’s first bank-led initiative to champion the local dining industry. HSBC will invite submissions from eligible local restaurants for the reality cooking show, selecting eight skilled chefs through...
At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect, bringing people closer together and uplifting those in nee
National water agency PUB is promoting water conservation in its new campaign with advertising agency Grey Singapore.
Hong Kong – HSBC One has joined forces with local designer brand ‘Offgod:Tate’ to launch a limited-edition fashion collection, “HSBC One x Offgod:Tate,” set to debut exclusively at ComplexCon Hong Kong 2025. The collaboration will also introduce Asia’s first-ever Esports Zone, blending the worlds...
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
The ‘Advance Your Sleep’ campaign, in time for World Sleep Day, celebrates the centennial year of Simmon’s Beautyrest brand.
London – Heineken has extended its global media partnership with Dentsu through a new two-year contract, continuing their eight-year collaboration with the network. Backed by a significant media investment, the extended contract will allow Dentsu to represent Heineken across 100 markets, including Mexico,...
Hong Kong – DHL Express has been named the official partner of the newly opened Kai Tak Sports Park (KTSP), a collaboration aimed at attracting large-scale sports and entertainment events to Hong Kong and bolstering the city’s reputation as a leading hub for mega events in Asia. Under the partnership,...
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